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Still Relevant After More Than 40 Years 'Marketing Myopia'

This book report in 5 pages considers the Theodore Levitt text that was originally written back in 1960 for the Harvard Business R...

SWOT Analysis of Steamboat Ski and Resort Corporation

In eight pages a SWOT analysis of a Harvard Business School case study on Steamboat Ski and Resort examines the company's strateg...

Toys 'R' Us' Marketing Techniques

the companys business."8 Plans included: a major redesign for the existing toy stores; buying the companys largest competitor in...

Contemporary World and the Importance of Marketing

In fourteen pages this research paper assesses the significance of marketing in the contemporary business world in a consideration...

Case Study on Entrepreneurship

In four pages a person's efforts to start a local food delivery business is examined in an analysis of socioeconomics, demographic...

Analysis of the Health Club Industry

In ten pages a health club business plan sample is included in this health club industry analysis. There are 7 sources cited in t...

Lush Ice Cream and Sorbets Marketing Plan

In twelve pages this paper examines a marketing plan for the Lush Ice Cream and Sorbets startup ice cream business. There are 10 ...

Global Marketing and Warfare Effects on Trading

Hankey, to His Majestys Government that "drastic means must be taken to prevent British subjects succumbing to the temptation of c...

Apple Computers' Struggle Against Microsoft.

A paper that addresses the problems faced by Apple Computers, Inc. The author contends that Apple computers main competition, Mic...

SWOT Analysis of Tootsie Roll Industries

Tootsie Roll Industries are the focus of this business history, background, and SWOT analysis consisting of seven pages with sugge...

Case Study of GM and Chrysler

In five pages the automobile industry comebacks of GM and Chrysler are examine in terms of their very different business conceptua...

Merging with Microsoft

This research paper discusses a hypothetical business and what factors should be considered before making a decision to merge with...

Russia Marketing Campaign of McDonald's

In twelve pages this research paper considers Russia as a market of McDonald's in a consideration of marketing and business behavi...

Company Improvement Prospectus of DataHelpers

In twenty five pages a small database business called DataHelpers is discussed in terms description of the online sales' companies...

Overview of Dow Chemical Company

In eight pages Dow Chemical is examined in terms of its business outlook. Five sources are cited in the bibliography....

Analysis of Sonic, Incorporated

In ten pages this paper presents a business analysis of the Sonic, Inc. fast food conglomerate in an examination of their solid ...

U.S. Retailer Neiman Marcus

In eight pages this paper discusses the Neiman Marcus retail franchise that has remained true to its roots and escaped the popular...

Global Impact of Computers

parts of the world. In Japan the realities that involve the computer and the participation in such is called maruchmedia, or mu...

Societal and Workplace Impact of Computers

COBOL, PL1, RAMIS, FORTRAN and many others. While some languages have survived the PC revolution, many languages have become obsol...

Changing Role of Information Technology and Strategic Alignment

In twenty pages this research paper discusses the Strategic Alignment Model and the influence of IT in a consideration of its ever...

Data Communications Technology Integration

closer to five rather than ten years. The development of integrated systems for data communications and the ongoing technological...

LAN Computer Network Construction

In nine pages a Layered Approach Network for business is examined in a consideration of various standards, procedures, and techniq...

Decisions and Data Warehousing

In ten pages this research paper discusses decisions made in information storage and data warehousing with a definition of data wa...

Overview of Distributed Databases

In nine pages this research paper considers distributed databases in terms of operation, advantages, and history with various busi...

Modern Corporations and Data Processing

In four pages data processing within the corporate sector is examined in a discussion of such topics as data warehouses and inform...

IT Overview

In twenty pages this research paper presents an overview of information technology in a consideration of its societal and business...

Internet and IT

In eighteen pages this paper discusses business information systems and the increase in Internet technology uses. Twelve sources ...

Customs and Procedures for U.S. Imports

In eight pages this paper details the steps involved in the U.S. customs process along with a consideration of necessary documents...

Brazil and Toys 'R' Us

But the company is not sitting idle at home. It is in the midst of an ambitious campaign (which includes closing some older, less...

Japan and Kentucky Fried Chicken

In a ten page paper considering international business the successes and problems of the KFC franchise in Japan are examined in te...