Essays 481 - 510
that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...
the product may get a poor reputation. The information of that products ability to satisfy different needs has to be communica...
for a season two years before the products will find their way to Gap stores. It arranges for contract manufacturing in several c...
is not greatly adversely affected by the downtime of line configuration changes. Gomes, et al. (2003) investigate a company...
is not the case with hospital employees. Not only does their continual use of the cafeteria provide a more realistic view of the ...
term. One of the best definition reads; "Customer Relationship Management (CRM) is a business strategy to select and manage custo...
profitable customers. An effective CRM system can also help to identify additional opportunities this may be of individual sales...
need for the additional aircraft (Nellis and Parker, 2000). Otherwise, they will need to disappoint some customers with an inabili...
that pertains to the customer in addition to the product/service. Successful CRM implementations depend mainly on how involved emp...
behavior models to real-world situations. Importance of Paper As David Hughes wrote in his 1979 textbook, Marketing Manage...
a personal decision and the effect is not singular but one of accumulative effect. For many it is deemed that the weight gain is s...
Disney, the longtime leader among its competitors, has maintained such stellar status due to the vision of one man, whose approach...
to increase spending. For example, most, including the Tesco and the Sainsbury and Visa Nectar card scheme give the equal of a 1% ...
The fundamental objective of services marketing is to "design, deliver and communicate a superior value proposition to your servic...
taking itself too seriously and has collectively remembered to have fun in business as well as build profitability. All com...
In twenty one pages this paper discusses the ABC Company in a consideration of the customer satisfaction component of Total Qualit...
1993, p. 63). This essay investigates customer value management and applies the concepts to the practices Marks and Spencer seem ...
This 5 page paper discusses the possibility that a case before the Supreme Court could result in a tightening of the rules for mem...
In five pages this paper involves a student writing assignment involving a customer letter to a company regarding receipt of a def...
In four pages this paper examines the importance of customer relations and satisfaction to a business. Four sources are cited in ...
In four pages customer loyalty is defined and assessed with the emphasis upon the importance of trust. Five sources are cited in ...
In fifteen pages this research paper considers the importance of customer satisfaction and the importance of its evaluation. Eigh...
In five pages this paper examines marketing management, competition, and the important relationship between profitability and cust...
In seven pages Scott Sinclair's article 'Bank Mergers and Customer Protection in British Columbia' is discussed in a two part summ...
show that customers tend to buy more from companies that they have patronized for a long time (12). The lifetime value of a custo...
what "satisfaction" actually entails. According to Edwards, Gorrell et al (1994): "There is a response in the customers that goes ...
transparency. Critics of the utility superpowers have generally complained that utilities exploit consumers and create an un-leve...
In ten pages the lack of workplace diversity and its implications regarding customer relations are examined. Twelve sources are c...
In eleven pages this paper discusses changes resulting from this strategic shift and its implications. Eleven sources are cited i...
This paper examines the ways in which a large company, such as FedEx, can retain customer and employee loyalty in a highly competi...