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Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Management and Sports Marketing

inconsistent environment (University of Louisville, nd). 2. Fan Identification Despite the importance of having a strong fan b...

Sports and Drugs

we may wish to consider, for instance, if the testing of an athlete may be seen as ethical, and why bother with the testing anyway...

Sports Gambling Legalization

age routine. It matters not where they live, in regards to gambling being legal or not, they get involved in gambling and the amou...

Sports Related Products and Marketing Research

both ask customers what they want and then make efforts to supply those needs. Several have found that ignoring customers changin...

Australia, Alcohol Consumption and the Impact of Combining Advertising and Sports

"total years of life lost to disability (YLD), with depression accounting for 8% of the total YLD" (Mathers, et al., 2001; p. 1076...

Los Angeles Lakers' Basketball Star Kobe Bryant

bristles at accusations that he played selfishly last season, saying he wanted to help the team but was too young to know how" (pp...

Comparing the Sporting Policies of John Major and Margaret Thatcher

to a stagnation of policies, and that change was inevitable. However, during this time there were two different leaders; Margaret ...

Pro Soccer from a Financial Perspective

(Wagman). This particular lawsuit has demonstrated how the ever increasing costs of running a soccer team - including the ...

Fathers, Sons, and the Bonding Created by Sports

able to go along on a fishing or bike trip then Dad doesnt have to miss family time to pursue his hobby, and the child learns inva...

U.S. Race Relations and Sports

his firm resolution until his lifes end (Faulkner, 1995). The turning point in Robinsons life was when his mother uprooted him an...

Team Sports and Cohesion Importance

individuals (Matheson et al, 1997). The evidence of high levels of cohesion in successful sporting teams is widely acknowledged (...

Sponsorships and Special Events

these days are finding themselves in competition with other organizations for sponsorship dollars (Allen, 2002). Non-profits and f...

Legal Role of an Agent in Professional Sports

side in either the non-union or the union workplace. For example, even unorganized workers have the right to engage in unified act...

Sports Coaches and the Impact of Using Tobacco

34(9): 42. A surprising look at the number of runners that continue to smoke in spite of the fact they are competitive runners an...

Sports Psychologist's Role

ability yet still allow them to enjoy their participation of the sports. The methods utilized by the sports psychologist ...

Sports Marketing

can be drawn from the information provided. The trouble lies in making sports marketing integration work. Many powerful forces o...

Adolescence and Football

to Dr. Jordan Metzl, physician who specializes in sports medicine and author of The Young Athlete: A Sports Doctors Complete Guide...

Sports and Target Marketing

in targeting the audience with the type of information and article they are interested in. When the readership is gained advertisi...

Problems Associated with Vandalism

discussed knowledge of the facts of the case rather than determining what the children knew at the onset. Though police are reluc...

Sports and Children

of the young children who will soon bloom into adolescence. In fact, LeBlanc and Dickson in their book Straight Talk About Childre...

Athletic and Nonathletic Students and their Scholastic and Social Differences

school athletics programs. As advantageous as physical exercise is for the body, it is as equally beneficial for the brain, as we...

Concessions and Sports Management

also deals with the hospitality industry as well (so its important not to confuse this solely with sports management). 2.What pri...

Burnout and the American Coach

Another symptom of burnout is the development of negative, cynical attitudes about clients and finally, a third aspect of the synd...

The Power of Incentives

are Creative," 2007). While contests are good, simply giving the winner some money is not a good idea. Why? The reward should be d...

Analysis: “The Sun Also Rises”

to those who fight it but everyone who is touched by it. We begin with gender, because of the persona Hemingway created, and with...

High School Strategic Plan

the system. Solutions of course are to enlarge the building and hire more teachers, but in order to do this, the money has to be t...

Water Sports Development and Marketing in Cuba

to sustain it long term. Per capita GDP in 2002 was only $2,300 (Cuba), and that figure cannot be seen as being merely "relative"...

Women's Professional Football Team Business Proposal

the 2001 season (Bickelhaupt, 2000). It is difficult to keep up with the number of teams because more seem to be added each month...

Sports Marketing and Consumer Behavior

companys overall success than anything else. Being able to actualize, even if just in ones mind, the corporations ultimate goal w...