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Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Book Review, Birch and Rasmussen

is a biblical scholar and the other is a Christian ethicist, and they bring together their individual competencies to offer a comp...

Christian Ethics, A Reflection

as Luther, have been wary of the virtues, regarding the quest for virtue as a path that can lead to self-righteousness, which is "...

Global Climate Change - Public Perception

that are not reliant upon the motives of corporate newscasters. As for the actual opinions of the American public in terms of nu...

The "Glenn Beck" Effect: Bias and Framing in Corporate Media

a given for many decades, but in recent years, the advent of "new media" has changed the dimension and scope of that import signif...

Tasks for a Citizenship Course

the main source of conflict in the future will be cultural. The idea is based on the concept that in the future the main clashes w...

Questions on Medical Ethics

to the costs of technology, the costs of long-term care, and benefits of advanced technology in prolonging life. Q1: What are th...

Ethical Guidelines for Aries Infotech, Inc.

a matter of policy. Unauthorized use of the internet to access material for personal purposes can result in the introduction of a ...

Code of Ethics for Nurses/The ANA Guide

evolved through various versions of the ANA Code. In addition to describing the duties and obligations that provision 1 entails, T...

Ethical, Legal Issues and Registered Nurses

Outlook Handbook, which is published by the U.S. Department of Labors Bureau of Labor Statistics (BLS), registered nurses (RNs), a...

Various Business Topics

Determining an appropriate sampling size for a particular study is influenced by a variety of factors, but the principal criteria ...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

Health Care and Ethical Decision Making

Health ("Right", 2011). From an ethical perspective, one might also invoke the Kantian deontological theory of ethics to explore w...

Pivotal Life Experience

that is, if I do that work to the best of my ability, working in collaboration as a team member with my co-worker and colleagues. ...

MARITAL SATISFACTION: MAINSTREAM MEDIA AND PEER-RELATED PUBLICATIONS

that situation, increases in husbands workloads had a positive impact on increases in marital satisfaction. But the same was not t...

The Impact of the Internet

and communities in a number of ways. The main influences, especially with tools such as multimedia, the internet as well as mobil...

Ethical Frameworks in the Organizational Context

is vital that organizational leaders seriously consider the ethical dimension of decisions and strategies to be employed. Sometime...

Twitter Social Media or More?

some meant to be detrimental to the public perception of these individuals, and others created by campaign managers or staff. Unl...

How Business will change with the Advent of Social Media

noted a spokesperson for the airline (Broken guitar song gets airlines attention, 2009). However, while the airline did donate $3,...

The Value of Fuel Hedging in Small to Medium Airlines

that the organization can ensure that they continue to purchase fuel at the current rate, even if the actual market value of the c...

INTELLECTUAL PROPERTY VALUATION: AN ANALYSIS

property (Financial Consulting Group, 2000). Other valuation professionals define IP such as technology-based intangibles...

Forensics and a Personal Code of Ethics

discusses a personal code of ethics that a student might adopt in regards to career in forensic science. Personal code of ...

Issues in Social Psychology

women would respond to the financially independent and ambitious ad than they would to the other. In other words, more women would...

ETHICS AND THE MILITARY OFFICER

Discusses ethics and moral behavior that needs to be considered by a military leader, especially in light of today's situations. T...

How to Tell Your Boss About Defects

year. The big Firestone tire scandal eventually killed 271 people. The company knew there was a problem in 1998 and did nothing ab...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

Explaining DNRs

agent, such as an adult child or another proxy. In recent years, the DNR has been included in the Physicians Orders for Life Susta...

The Meaning of Life

The media can have a direct impact on our understanding of the science...

Motivations for Adopting Environmental Practices

pressures, motivations, challenges and barriers from the global and the internal perspective need to be considered. The concept ...

Hospital Conflict

This research paper is written as a journal account that records the response of the writer, who has been assigned to handle a hos...