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Advertising Campaigns and Pretesting

informed and open dialogue throughout the process of pre-testing then it is possible to present it in a more valuable and producti...

Approaches to the Reduction of Teen Pregnancies

In five pages this paper discusses teen pregnancies and how to reduce them with topics including advertising, classes in parenting...

Advertising and Celebrities

In six pages the argument is presented that using celebrities in product advertising does not provide the advantages it previously...

The Strategy of Marketing at Sporting Events

They advertise heavily-or even once which could cost a great deal-and sometimes they lose. Other times, companies become household...

Social Welfare Policy Arguments Both For and Against

injustice. Mead is compassionate but tough. He does not buy into notions that suggest society must do something about the poor. Af...

Pros and Cons of Stem Cell Research

cells. THE HARVESTING AND RESEARCHING OF STEM CELLS In November 1998, the University of Wisconsin and several other leading unive...

Advertising and its Effects on Society

also considerable differences between an advertising promotion and an advertising campaign. While both tactics are typically comm...

Advertising and Senior Citizen Treatment by Popular Culture

"Demographers predict that the numbers of elderly people will double in the next 30 years" (pp. 3). As the population of America ...

Advertising and Ethics

The conflict between advertising and ethics is considered in a paper consisting of five pages. Six sources are listed in the bibl...

Alowing Cloning Would Be a Mistake

more to this argument to quote Scripture that indicates Gods commandments that human beings venerate life. Furthermore, by request...

Ethics and Advertising

In a paper that contains eight pages the motive for the existence of advertising through profit and persuasion are examined within...

Girls and Women Targeted by Tobacco Company Advertising

Unethical advertising campaigns by big tobacco companies, however, have been implicated as being designed to lure younger and youn...

Reviewing Advertising Since 1950 in the United States

In five pages this paper discusses advertising in America and how it reflects and represents women, the family, society, and the t...

An Overview of Advertising

see the buyer, and see how the sales message is getting across and the seller can change his approach if necessary. From the above...

Sex in Advertising

In a paper that contains ten pages the cultural values communicated through sex in advertising are discussed. There are ten bibli...

Poor Sales and Laying the Blame on Advertising

just snappy advertising, others assert that snow can be sold to Eskimos if its packaged with just the right spin. Yes, the glorie...

Child Temperament, Motivation, and Nature v. Nurture

In twelve pages this paper discusses child temperament and motivation with regard to the nature v. nurture debate. Fifteen source...

TV Beer Advertisements

In six pages this paper examines the television advertising campaigns of Budweiser beer. Seven sources are listed in the bibliogr...

Overview of the British Advertising Agency Saatchi and Saatchi PLC

In six pages this paper examines the late Eighties difficulties encountered by the British Saatchi and Saatchi advertising firm in...

School Uniforms and the Law

In seven pages this research paper discusses the debate that continues to rage on regarding public schools and mandatory school un...

Del Monte Marketing

In five pages this paper examines why a direct comparison of yearly sales results and advertising expenses is impossible for Del M...

Disclosure and HIV

society. SOCIETAL MISUNDERSTANDING It is extremely unfortunate the effect AIDS has on the individuals afflicted with the ...

Mass Advertising and Consumerism

century with the opening of the first department stores and increased with the growth of advertising and retailing. Consumerism i...

Nurture, Nature, and Dislike of Certain Foods

II. TEENAGERS AND CONDITIONED RESPONSE Teenagers are notorious for disliking most foods that have any nutritive value to them, in...

Salt on Food and the Nature v. Nurture Argument

their salt intake so as not to further complicate the situation, which is clearly indicative of a nurturing response to the natura...

Analysis of Nike Inc.

could get his shoes on the most dominate runners in the field, the pack may follow (Labich and Carvell, 1995). The company sells ...

Australia, Alcohol Consumption and the Impact of Combining Advertising and Sports

"total years of life lost to disability (YLD), with depression accounting for 8% of the total YLD" (Mathers, et al., 2001; p. 1076...

American Advertising Agency Characteristics

contention that the people vary and so does culture by pointing out regional differences. While New York City is a hip melting pot...

Is social science a science?

no way identical to themselves. In other words there is a degree of separation, whereas those in the social sciences study human ...

An Analysis of the Text The Sexual Politics of Sickness

growing fears about it; and potential illness as a result. The standard birth takes place in a clinical hospital where the patient...