H&M

Uploaded by : Essays-Now.com

This 9 page paper examines the Swedish discount fashion store which sells high fashion; Hennes and Mauritz which operates as H&M. The paper gives a brief history of the company and looks at how and why the company may be argued as a leader in innovation. The paper looks at theory and examples of innovation including the partnerships with designers such as Stella McCartney and Karl Lagerfeld and Viktor & Rolf. The paper ends with a discussion on why it was necessary for H&M to innovate. The bibliography cites 9 sources.