Methods Of Persuasion Used In Mass Media Advertising: Gender

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3 pages in length. Mass media advertising's influence over the general populace is akin to all the little children who blindly follow the Pied Piper of Hamlin; although they do not conscious know why they respond to his melodic tune, the youngsters nonetheless pursue this entity that has taken hold of their decision-making ability. The extent to which mass media advertising reflects the modern day Pied Piper is both grand and far-reaching; that gender construct has been shaped to a significant degree by the manipulative power of television commercials speaks to a consumer base eager to believe everything it sees. Bibliography lists 4 sources.