Toyota

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This 11 page paper looked at Toyota and the Japanese car industry. The first part paper considers the way in which the Japanese car industry in Japan recovered following the Second World War. The second part of the paper discusses how Toyota was able to become successful in Europe with reference to internal and external factors and the use of competitive advantage. The third part of the paper identifies problems that foreign companies may face if trying to compete in the Japanese car market. The bibliography cites 12 sources.