Marketing Questions

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This 7 page paper answers three sets of questions posed by the student concerning ways that firms undertake market research. The first looks at the different types of observational market research and then discusses the way mystery shoppers can be used. The second part of the paper looks at how market research can go wrong if it is not planned correctly and how to assess unexpected results. The last part of the paper discusses the way products may be assessed before they are launched. The bibliography cites 4 sources.