Operational Business Model

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3 pages in length. Under the subheading that asks "How do we reach our customers," the operational business model most appropriate at this juncture is one that focuses upon strategic marketing. Having already established a presence gives Tack N Ride an advantage over competitors who do not have as strong a foothold within the industry; however, because of the fickleness inherent to the current economy, Porter's model is the most appropriate for giving Tack N Ride the much-needed edge over existing as well as up-and-coming competition. Bibliography lists 4 sources.