The Branding of a New Range of Refrigeration Products

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Branding can be a key element in the success or failure the product. The writer considers the way in which a new range of fridges may be granted, looking at aspects such as how the logo and brand name will be developed in order to attract the target market, the way that the branding may be perceived as well as its utilization in marketing. Fourteen sources are cited in the bibliography this ten page paper.