Assessment of L'Oreal and Strategy Recommendations

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The writer examines the well-known cosmetics company L'Oreal, owner of brands such as Helena Rubinstein, Elizabeth Arden and Meybelline. The organization is considered in the context of the macro environment and the microenvironment. The way globalization has influenced the strategic decisions which have been made are assessed, and the total analysis is utilized to create recommendations for future strategies. Twenty-two sources are cited in the bibliography of this seventeen page paper store