How and Why Marketing Is Important for Turk Heavy Transport

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The paper is based on a case study supplied by the student. THT is a logistics company based in Bahrain, with a goal of increasing business. The writer discusses what is meant by marketing a wide is important, and then looks at some tools that may be utilized in the planning of marketing, including the use of Ansoffs matrix, BCG Matrix, the 7 P’s and issues such as pricing and positioning. The theoretical models applied to the case study, with the paper finishing by presenting a possible marketing campaign. Ten sources are cited in the bibliography this seventeen page paper.