Major Cosmetics Company Analysis

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Large organizations recognize the need to have a digital presence today. They may approach it differently but they are looking towards social media more and more often. That is what Sephora did. Founded in France in 1969, this beauty products company has a presence in 23 countries. A scenario related to this company was reviewed and disussed. Topics include overview, SWOT analysis, digital/e-commerce activities, and other facets of the company social media uses. There are five sources used in this seven page paper.