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Choosing a Well-Known Personality to Endorse an Airline

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airlines is used with the suggestion of Stephen Fry, explaining how and why he would be a good choice to prove an endorsement. Twelve sources are cited in the bibliography of this six page paper.

Pages: 6

Step 1: Paper Details and Billing Info

Paper Information

  • Title: "Choosing a Well-Known Personality to Endorse an Airline"
  • Filename: TS65_TEfrysingapore.doc
  • Pages: 6
  • Cost Per Page: $1.95
  • Subtotal: $11.70

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