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Definition of Source Credibility

In four pages source credibility is defined within the context of marketing and communications theory in an examination of how television audiences are influenced. Two sources are listed in the bibliography.

Pages: 4

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Paper Information

  • Title: "Definition of Source Credibility"
  • Filename: TS14_TEsourcred.rtf
  • Pages: 4
  • Cost Per Page: $1.95
  • Subtotal: $7.80

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