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Globalization and Marketing Question

In three pages this paper without either an introduction or a conclusion considers the dilemma '“A large U.S. firm that serviced a number of U.S. headquartered business firms has received increasing pressure to globalize its activities by opening offices in Europe, Japan, Mexico, and South America. Discuss problems the company may face in going global' and provides an answer to this question. Four sources are cited in the bibliography.

Pages: 3

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  • Title: "Globalization and Marketing Question"
  • Filename: CC6_KSmktgQuGloAdv.rtf
  • Pages: 3
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