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Starbucks Organizational Culture

Starbucks changed the lifestyle of Americans. The founder wanted to offer the public a 'third place,' a place between work and home, a place to relax with friends, study, have an informal meeting, or just rest. Starbucks has become a successful global competitor. What keeps Starbucks in front of its competitors? This paper explores some of the elements that lead to such a gap between Starbucks and competitors. It is the corporate culture that others cannot match and that gives this company a huge competitive advantage. This paper also discusses management's role in the process, core competencies for managers, and the fate of Starbucks if Schultz leaves. There are seven sources listed in the bibliography of this four page paper.

Pages: 4

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Paper Information

  • Title: "Starbucks Organizational Culture"
  • Filename: ME12_PG709196.doc
  • Pages: 4
  • Cost Per Page: $1.95
  • Subtotal: $7.80

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