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Essays 271 - 300

Gap Customer Service and Marketing Communications

and other community events, marketing communications is another area in which the GAP can make its presence known. One way in whic...

Market Segmentation's Influence

older teens are close to adulthood, and they can be expected to continue to buy many of the same brands that they bought as teens....

Nancy Foner's From Ellis Island to JFK and Thirteen Immigration Questions

there are no two dominant groups among new immigrants to NYC as there was at the beginning of the twentieth century. On the other...

Marketing Communications Planning Suggestions

the problem, we can then define the outcome - which is that such a lack has meant huge numbers of returns, complaints about the co...

Fast Food and the World Economy

Introduced by The Economist magazine during the late 1980s, the Big Mac index tries to examine if currencies are at the correct le...

Overview of Eurocurrencies

reduce the pressure that was being placed on the currency. The idea was that where forgoing investors or borrowers had the currenc...

The Use of Channel Marketing

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

Comparative Analysis of Military Power's Role Throughout History

all-hearing media leech that hovers over some of the most vital - yet dangerous - decision-making processes, broadcasting to the w...

Should Comcast Buy Disney?

to increase market share they will have to make acquisitions. Increasing market share in the same market also indicates horizontal...

Market Penetration and S Curve Analysis

her s-curve, examine whats going on in the economy, markets and competition, calculate the resources necessarily to get the produc...

Business Model of Monsanto and Its Sustainability Commitment

according to Levitt, could be further reduced to the need to cultivate and maintain customers. That goal, however, could not be f...

Welfare State in Great Britain and Changes

welfare are in the minority and it is viewed as being an extremely negative situation. In the United Kingdom, people live on gover...

Chinese Cosmetic Market Entry

the west, as such the company already has the product knowledge required to meet many of the market needs. The market is also on...

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

Case Study of McDonald's

In eight pages a company case study of McDonald's includes financial performance, marketing mix, strengths and weaknesses, and glo...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Nike in the 1990's Harvard Business School Case Study 9 595 102

In a case study consisting of seven pages Nike's focus during the 1990s is considered with a recommendation that its core business...

Toyota Problems and Solutions

Europe, their exports from Japan--and even the production from their new U.K. plants--are being constrained by increasingly protec...

Canada's Banks and Public Choice Theory

In seven pages this paper examines the application of public choice theory to Canada's banking institutions and the 1990s' changes...

Trend Towards More Load Funds

In five pages a Wall Street Journal article on the disappearance of no load funds from the investment market is reviewed....

A Capital Budgeting Overview

In ten pages the capital budgeting process is explored through the techniques it employs with the insurance industry cited as an e...

Studying Interest and Inflation Rates

In this paper consisting of seventeen pages economic trends relevant to the 1990s are considered in studies emphasizing the United...

United States' Economic Prosperity

In seven pages this paper examines whether or not the late 1990s' economic prosperity of the United States will continue. Nine so...

Asian Economic Crisis and the Economic Policy of the United States During the Presidency of Bill Clinton

In five pages this paper discusses how the US economy was affected by the economic crisis in Asia during the late 1990s. Six sour...

US Isolationism and the Crisis of the Peso in Mexico

This essay consists of five pages and discusses how US inaction may have contributed to Mexico's peso crisis during the 1990s. Fo...

Nikkei Index and the Floundering Economy of Japan

In four pages this paper emphasizes the Nikkei Index in a consideration of what factors caused Japan's economic downturn in the mi...

China's Economic Policy

In seven pages Deng Xiaoping's open door policy and its economic impact upon the policies and economy of China during the 1980s an...

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Advertising and Footwear Fashions

In about four pages footwear fashion trends of the 1990s are discussed with an analysis of designer brand advertising promotions. ...

Asia and Mexico's Financial Crises

In eight pages this paper compares these two 1990s' fiscal crises in a consideration of indicators and financial firms' motivation...