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Essays 61 - 90

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

'Marketing Myopia and 'Increasing Customer Retention Potential' Reviewed

bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...

Magnetic Disc Storage Industry and EMC

and disk drives are available in many different types and sizes. The so-called floppy disks are diskettres that are used in person...

Lazard and the Investment Banking Industry

several management models to look at the industry. Following this an investment bank can be used as a caser study agisnt this envi...

Internet Strategy of British Airways

airline industry and including the development of technology and as time went by this was increasing apparent that it would have t...

Strategy and Position of British Airways

can see a economy gained in the use of the assets and the cost of the cargo operations is marginal, enhancing to overall profitabi...

Review of an Article on a Dangerous New York State Nuclear Plant

In two pages this article which appeared in The New York Times involving a suburban nuclear power plant that continued to pose a s...

Legal Issues and the Tobacco Industry

In five pages the tobacco industry's legal issues are considered in a discussion of the article 'FDA vs. Tobacco: Legislative Abdi...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Articles on Marketing and Business Reviewed

In twenty four pages articles pertaining to marketing and business are reviewed with citations for each article included....

An Essay on Job vs. Career

3 pages. This paper provides an overview of the difference between having a job and having a career. This paper considers the im...

Tourism and the Airline Industry

In a paper that contains eight pages the ways in which the airline industry has evolved as a result of tourism that far exceeds wh...

Financial Service Industry and IT

only for monitoring their clients holdings performances, they also were charged with ensuring that records of transactions were im...

US' Evolving Military Strategy

In five pages this paper examines how technology and culture have impacted the evolution of the military in the United States. Fo...

Articles VIII and X of 1998's The Human Rights Act

Court interpretation of Article 8 and Article 10 of 1998's Human Rights Act is examined in 7 pages....

Overview of the Manufactured Home Industry

In nine pages this paper discusses the evolution of trailer parks in this consideration of how the manufactured housing industry h...

Academic Article Publishing Suitability

In seven pages this student supplied case study assesses an academic article's suitability for journal publishing....

Airline Industry Evolution and Stereotyping

of travel, the industry had been equated with a "Coffee, Tea or Me?" attitude regarding stewardesses, something actually cultivat...

US of the 20th Century and Industry

industrial revolution did to some extent "undermine merchant capitalism" (Whalen, 2001) . Profit motive was ever-present and so th...

Roger Daniels' 'Rise of Anti Immigrant Sentiment' Reviewed

laws for Congress to pass including barring immigrants from holding major office, forbidding paupers, criminals and mentally distu...

Low Reading Levels and Teens At Risk

prerequisite" (Anderson and Roit 123). In other to help students with understanding, the authors suggest several strategies, whic...

Grand Strategy of Caterpillar

not allowed to sit on the board of directors (which cost Barton two potential allies in former CEOs Fites and Schaefer). The downt...

North American Industry Classification System (NAICS)

are required under the Emergency Planning and Community Right-to-Know Act and the Pollution Prevention Act to report annually to E...

Working Conditions Can Impact Quality of Life

This paper has two sections: psychosocial factors that affect health and an appraisal of two journal articles. The first section p...

Angry Clients and What to Do

Almost one in 5 psychologists reported having been physically attacked by at least one client. Over 80 percent of psychologists re...

Computers in the Classroom

the classroom generally will demonstrate that integration of the net does lead to a rise in access to information (Castellani, 200...

Synthesis, Analysis of 3 Public Policy Articles

which specifically examined why theories pertaining to foreign policy change had received little scholar attention. Holsti focused...

Anxiety In Children In The Classroom

test a positive experience, suggesting to students ways they can study for the test and teaching students skills they need to take...

AT&T and Strategy

plan of action and a practical application before success will be achieved. When looking at the way strategy seen in much e...

Two Approaches to Business Strategy

In a paper consisting of eight pages two approaches to business strategy are examined as reflected in the articles 'The Concept of...