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Essays 451 - 480

'Marketing Myopia and 'Increasing Customer Retention Potential' Reviewed

bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...

Overview of the Cellular Phone Service Industry

had known how to do this, cell phones would have been on the market more than 50 years ago (Mehta, 2004). AT&T even developed a pr...

Kirham Instruments Product Development

that is put into practice the greater the impact it will have (Mintzberg et al, 1998). In the face of rapid change and...

Growth Strategy and Vertical Chain Management of the British Cinema Industry

anti-trust restrictions on vertical integration were removed by President Reagan in the 1980s (Wheeler, 2005). Miller and Shamsie ...

Derivatives and Airline Risk Management

Mintzberg et al, 1998). Successful and effective risk management may even be the source of a competitive advantage (Rose, 2001, P...

Winnipeg, Manitoba's Telecom Industry

diversified industries, Winnipeg is accessible from even greatly distant locations by means of its international airport, rail, wa...

Toy Industry Marketing

the worlds largest retailer. By the end of 2004, Brown (2004) reported that Wal-Mart was expected to have 22 percent of the toy m...

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

Tourism Industry and Employee Empowerment

more than likely to have positive things to say about an employee. In one instance, for example, on a cruise ship, a family found ...

Commercial Market for MP3 Players

Digital Audio Broadcasting (DAB) (MP3-Mac, 2004). MPEG being short for Moving Picture Experts Group (MP3-Mac, 2004). In 1989 Frau...

Europe's Airline Industry

monoplane that flew across the English Channel in 1909 (AIAA, 2003). However, these were not yet able to carry passengers. In 1933...

Hospitality Marketing

- another Hampton Inn, for example, upon its opening 20 years ago, gave away several hundred rooms during its first year to parent...

Construction - Completing the Job On-Time

impossible to complete the project on time. I also contacted suppliers and materials were readily available for the start of the ...

The Importance of the Global Services Market

services, in general. Interestingly, the service sector is the fastest growing sector worldwide. It is the vast diversity of this ...

Overview of the Pharmaceutical Industry in the United States

too many side effects are being released to the market. Pain-reliving drugs such as Celebrex, Naproxin and Vioxx have been thought...

Semiconductors and Silicon Valley

In this age of miniaturization, it should be possible to place two CPUs onto a single chip, making additional processing power ava...

UK Directory Enquiries Industry

(Ofcom, 2005). The market, which as we have seen was worth ?300 million for BT alone, was attracting the attention of othe...

Banks, Risk Measurement and Risk Management

the profit is equal to the rate of assets less the rate for liabilities which are then multiplied by the assets less the costs. P...

Music Industry Survival and Development

they actually have taken the time to learn how to play a musical instrument. One can see why the music industry is important. Peop...

Market Trends, Forces, and the Aerospace Industry

a discussion of what is likely to happen to this industry in the future. Though the literature is divided, most experts agree that...

Overview of the Fast Food Industry

In fifteen pages the fast food industry is considered in an overview that includes history that commences with the 1916 opening of...

Construction Industry and ISO 9000 Use

customer satisfaction. To be ISO 9000 certified indicates that a company is readily willing to meet the highest standards of qual...

BPI Organizational History

In six pages United Kingdom's music industry is examined in this historical overview of the British Phonographic Industry. Six so...

Pharmaceutical Industry and Employment

In five pages pharmaceutical industry employment is explored with such issues as industry structure, corporate culture, qualificat...

Excess Achievement in the Entertainment Industry

The Movies It was in the 1920s that Hollywoods film industry was born. These were the days of...

An Industry PEST Analysis

This is a paper consisting of sixteen pages that discusses political, economic, social, and technological industry influences and ...

Overview of Perfume

In six pages perfume is examined in an overview of its types, industry terms, how it is created, consumer and industry perceptions...

Shipping Industry of the Future

Now this issue demands attention especially given the global nature of shipping. Other issues also face the shipping indu...

Overview of Global Automotive Industry

based in Germany and is the worlds largest carmaker in sales (Hoovers (a), 2002). Sales for the year ending 200 were $152.4 millio...

Management Support System Success

by "radical and discontinuous change and demands anticipatory responses from organization members who need to carry out the mandat...