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Essays 151 - 180

Small Boutique v. The Gap and George Ritzer's 'McDonaldization'

In five pages this research paper examines the differences between how a small boutique conducts business as opposed to a Gap chai...

Retail and Health Care Approaches to Management Information Systems (MIS)

This paper examines the ways in which retailers such as Wal-Mart and health care services providers such as Columbia HCA utilize I...

Evolving Market and Older Product Marketing

In eight pages this student supplied case study examines how an older product can be marketing amid evolving market conditions wit...

Sears and Roebuck's Strategic Management

In ten pages this paper applies a SWOT analysis to Sears, Roebuck, and Company in a strategic management examination of the retail...

Competition of Borders Bookstores and Barnes and Noble

oligopoly. This has been the case within the retail sector..." (p. 4). Changes in the overall retail industry have created a scen...

Kodak Marketing

In twelve pages this paper discusses the aggressive marketing of film and photographic retailers in this consideration of Kodak an...

Retail Clothing Innovations

In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...

The Evolution of Wal-Mart

This 8 page paper discusses the way in which Sam Walton led Wal-Mart from humble beginnings to the largest retailer in the world. ...

Market Entry Strategy for Romania/A Research Proposal

use to enter the Romanian retail clothing industry and which are likely to be the most cost effective. The hypothesis is that to ...

Marks and Spencer Marketing

rate than ever before. This paper will consider the way in which Marks and Spencer may adapt and meet consumer needs and increase ...

Global Marketing of Computers

In five pages a United States' computer retailer is considering expanding operations to Morocco and this paper presents a marketin...

A Case Study for Amazon.com

The current position of online retailer Amazon.com is considered in ten pages first in terms of its strategic position and then di...

Wal Mart as a Multinational Corporation

In nine pages this paper presents a global overview of the retailer Wal Mart in a consideration of its involvement in the communit...

Wal-Mart's Use of Information Technology

This 10 page paper discusses the way in which Wal-Mart uses information technology. The retailer has the world's largest IT system...

Strategy for Oliver's Market

the addition of a small warehouse in 2004 and remodeling of the original Cotati store in 2005. Also in 2005, Olivers Market was n...

Amazon.com and the Italian Market

never seen itself as being constrained to the segment of the online market it was merely starting in that area. Today the company ...

Marks and Spencer; Strategy Success and Failure

rents have increased the company has not found any major increases in costs, if they had then the money to pay for the increased r...

Choosing a Promotion for Piggy Bank

will be important as well. Product The product, obviously, is that thing being sold. It does not need to be a tangible...

Amazon.com Case Study

and start reading it straightaway, in the case of a CD they can listen to it immediately in a car. Ordering any product online mea...

History and Positions of Wal-Mart and Target

Gibson - a barber from over at Berryville - started his stores with a simple philosophy: "Buy it low, stack it high, sell it cheap...

UK's Dabbs.com and Information Services

and did not fit in with the business model. The company was started in 1990 by David Atherton as Dabbs Direct and was a mail ord...

United Kingdom's Market for Men's Fragrances

fragrances making up 70% of the market this was the focus of development, 26 new mens fragrance brands were released in 1998 (Mark...

Assessing a Web Site

does not know what colour they want there is even the option to allow the artist to choose the colour. Clear pictures of the goods...

Advertising on the Internet; Creating Pull for Bricks and Mortar Stores

should have great potential for companies with larger resources to create pull in the same way. A company such as Estee Lauder may...

The Impact of Mass Customization on Supply Chain Management

for managing the customized goods will need to be more responsive. Mass customization sees a firm personalising a core product, ...

Analysis and Strategic Recommendations for WalMart

economies of scope and scale for their relationship with suppliers, it is recommended that the organization undertake product exte...

Discount Retailing Case Study Analysis of Wal-Mart

upon the practice of determining what methodologies can be used to obtain those products at the lowest costs and share such fortun...

Marks and Spencer's International Strategy

approaches would be suitable for the multinationals needs. Acquisition in which only ownership changes would appear to be a solut...

Website Strategy for eBusiness

competition factor is always a considerable one when a new idea is in the works, so it will behoove Whalen Clean and Tidy to offer...

eSupply Potential of Gazman Menswear

that the management of the supply chain, such as using just in time inventory management may add value as it creates lower costs a...