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Essays 121 - 150

The Impact of Mass Customization on Supply Chain Management

for managing the customized goods will need to be more responsive. Mass customization sees a firm personalising a core product, ...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Industrial and Consumer Product Strategic Marketing

In twelve pages this paper discusses the process of buying and the differences between consumer and industrial products in this st...

4 Areas of Operations Management

without excessive costs involved. Therefore, the first issue may be raw materials, but this will depend on the business and the ea...

The Process of Innovation

on existing technology, making smaller changes or adopting former innovations, for example, the concept of a four wheel drive vehi...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

The Pharmaceutical Industry, Globalization, and New Product Development

caused a greater demand for information, as well as product. That information is made available through the increased and strategi...

New Product Development Project

shapes. This product will appeal especially to children but adolescents and adults will also enjoy Yogos. Basis for Recommendatio...

Product Development at Aqua Glass

in the mainstream market. Likely customers for the new product include: * Homeowners whose budgets do not extend to separate tubs...

Product Development at Honeywell

In eight pages this paper considers the Mod IV motor product problems confronting Honeywell's Building Controls Divsion in a consi...

Product Development and the Roles of Communication and Information

In nine pages this research paper discusses the development of products and the roles played by communication and information tech...

Asian Footwear and Development of a New Product

What is not so obvious is that it is also a hot market for sport footwear. Adidas for example reported a 22% increase in Asia, in...

Development of New Products

market. But perhaps even more importantly is to know whether this marketing plan is working: that is, are the consumers actually ...

'Green' Product Development

In a report consisting of five pages developing products that are 'green' or environmentally friendly are discussed. Three source...

Automobile Industry Development of Products and Services

In ten pages this paper discusses Global Positioning Systems among other topics in this consideration of the new service and produ...

International Expansion

consider various risks. Transaction exposure risk is described as the risk associated with the cost and revenue in terms of a chan...

Islamic Banking and Finance

mainstream, and many mainstream banks are setting up Islamic banking divisions, Hong Kong and Shanghai banking Corporation (HSBC),...

Amazon.com Case Study

and start reading it straightaway, in the case of a CD they can listen to it immediately in a car. Ordering any product online mea...

Islamic Banking

literature concerning the way in which Islamic law could be satisfied with the creation of an Islamic banking system was exhilarat...

Avon

more than 10,000 representatives selling more than 117 different products (Avon, 2008). International operations started with the...

Business Plan for a Golf Course in China

economy. At the same time there has been increased interest in China for sports that have been traditionally associated with the ...

Fashion Marketing and the Effects of Technology and Economics

be the source of media attention and speciation. The products were seen on a range of television programmes and gained value publi...

Sony and Innovatioin

gaming consoles as well as computing. The innovation may be traced back to the formation of the company. The name Sony was...

Financial Analysis of the Dubai Development Company

asset turnover is calculated by taking the sales and dividing them by the fixed assets, as this firm has no fixed assets this is n...

Sega and Nintendo An Analysis of Business Competitors

1999). Sega Dreamcast was introduced with a multimillion dollar marketing campaign in the fall of 1999 (Ham, 1999). Sega had pro...

The Theory of Crawl-Walk-Run

in learning and developing leadership skills. in this stage, students must be given very explicit lessons and directions to learn ...

The History of Microsoft

Harvard, and Allen enrolled at University of Washington, only to drop out and work at Honeywell (Lesinski, 2006). It was 19...

Planning and Strategy Implementation Questions

this problem and developed solutions to it. Sometimes when things are presented in black and white, even the most stubborn CEOs yi...

Creating a Market Driven Intel

would "ship a 900MHz version of its Pentium III Xeon (Cascades) processor with 2M of integrated L2 cache in lQ01" (Leibson, 2000; ...

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...