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Essays 961 - 990

Wal-Mart and Kmart, Marketing Strategies

This paper addresses the current marketing strategies utilized by these two companies as well as their current marketing focus. T...

Business Policy and Strategy of Microsoft

In nine pages Microsoft's corporate policies are examined in a description of its background, mission statement, and legal situati...

Changing Business Strategy

In ten pages this paper examines organizational strategy in its various forms which are compared with military forms and Machiavel...

Marketing Strategies For The Disposable Camera

This paper analyzes the marketing strategies used by a fictitious camera company, ABC Cameras. The author also provides an advert...

Islam Cultures and Entrepreneurial and Business Strategy Roles

In ten pages this paper discusses power distance, masculinity, and risk avoidance among other topics in this consideration of Musl...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

eBay's Future Growth and Strategy

$663,000 in profits (Lee, 1998). Investors appear to have lost all sense of reason in paying "an outrageous 780 times 1998 earnin...

Teaching Strategies and Curriculum

In five pages specific curriculum effectiveness of such teaching strategies as Socratic dialogue, didactic instruction, and cooper...

Implementation and Strategy of a Business Plan

statements by top management. These statements of purpose then travel down the organization so that successive levels can develop ...

Sales Strategy of Windmere Corp.

This paper examines the rebate sales strategy of the Windmere Corporation in five pages. Seven sources are cited in the bibliogra...

Dealing with Corruption, Theory and Strategy

its agenda does not include attacking either individuals or particular governments. The organization maintains that "Combating co...

Internet Strategy of Hewlett Packard (HP)

to keep the companys vision fixed ahead and looking for trends to identify (Zesigner, 1999). New CEO Carly Fiorina, the first wom...

Marketing Strategies for the US Launch of The Suzuki Samurai

This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...

Marketing Strategies of Sun Microsystems

In five pages this paper analyzes Sun Microsystems' marketing strategies which includes transition from hardware to software, AOL ...

Industrialization Problems and Coping Strategies

In seven pages this paper considers how theorists of the nineteenth century proposed to cope with industrialization problems and i...

Business Uses for Total Quality Management Intervention Strategies

Improving quality of production and corporate performance are discussed in this consideration of how intervention strategies may b...

The Business Strategy of America Online

to form an Internet service "with the simple objective in mind of making online services more accessible, more affordable, more us...

Nike's Internet Initiative, E-Nike and E-Marketing Strategies

Nike." Beyond Michael and Tiger Two of the sports worlds biggest superstars, Michael Jordan and Tiger Woods, are tied to Nike thr...

Strategy and Nordstrom's

Grandpa may have argued with customers, but such is never the case today. As mentioned above, customer service is one of the hall...

Senatorial Campaign Strategy of Hillary Rodham Clinton

New York Mayor Rudy Giuliani was much less of a threat to Clinton. Staunchly conservative, Giuliani was and remains the antithesi...

Tough Trading Circumstances and British Telecom's Financial Strategy

the issue of financial discipline. The issue of financial discipline may be seen as key to the companys survival, and it is the f...

Marketing Strategy: From Traditional to Customer-Targeted

information within them and understanding the theoretical frameworks in which each was undertaken. Literature Review Factory Produ...

Strategy Shift at IBM

question that the most casual observer would wonder if an individual was employed at IBM. These were the days of rigid stru...

Direct Market Strategy Development for UK Company

of interest allowing direct marketing to be targeted, either by direct mail, the telephone or e-mail. The first stage of any direc...

Blue Bell Creameries and Corporate Level Strategy

its distribution system. In fact, throughout the years, Blue Bell had crafted an image as being "the little creamery in Brenham" a...

Value Chain Analysis Concept and Strategy

will conduct a simulated VCA for two companies; Waterford Wedgwood USA, and The Kerry Group. In each of these companies, we will ...

Competitive Business Strategy and Customer Service

And there are employees who must have the mindset that the customer is always right - always. One way in which to...

Emergent and Deliberate Strategies

& retail sales slump, it is important to point out that the political nature of decision making often stands in the way of any sig...

Strategy and Change Management

World War II, this approach is based on strict military tradition (Harfield, 1998; see also Whittington, 1993). In other words, th...

Organizational Strategy Implementation

Lewin describes way in which change materialises as the effect of driving and restraining forces (Lewin, 1951). The position of an...