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Essays 211 - 240

Apple After the iPad

other MP3 player. As the iPod aided the Apple image and increased Apple brand awareness and positive associations the iPod sale...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

Proposal to Market to McBride Financial Services

firm a large target market that may be divided into different segments, where there are many of the same needs, but there may be d...

iTunes Marketing

and would not consider using any other site other than iTunes due to the high level of brand loyalty. Sarah is in...

Central Bark Dog Daycare Marketing Plan

meet the needs of most dogs and owners where there are special health or well being considerations, as long as the dogs are happy ...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Project Scope and Deliverables

the product the presentation will deal with the way the product can be presented to the buyers, helping identify tactics which wil...

The Advertising of OpenSkies; The New British Airways Subsidiary

This 7 page paper looks at the print advertisements that were used by the new subsidiary of British Airways; OpenSkies to launch t...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

PILATES STUDIO FRANCHISEE -- BUSINESS OVERVIEW

of the women are going to be health conscious. Others might be recovering from some kind of accident. Some people do use Pilates i...

Assessing the Financial Feasibility of a New Product

total amount that it costs. To calculate this we need to add tighter the start up costs and then look at how quickly this can be e...

MENGER'S ECONOMICS FOR THE MASSES

other words, once a commoditys price became too high, people would no longer want it. While the idea of price as a...

THINGS AN ENTREPRENEUR NEEDS TO CONSIDER

the person just likes it. Regardless, this service is offering quality lawn mowing, at an affordable price, and with a professiona...

The History of Microsoft

Harvard, and Allen enrolled at University of Washington, only to drop out and work at Honeywell (Lesinski, 2006). It was 19...

CUSTOMER SERVICE INDICATIONS IN A SERVICE-ORIENTED BUSINESS

the important elements of the service to be provided (with results for the customer) (Peros, 2006). Another is perception. This is...

Marketing Surf Classes for Billabong; A Marketing Plan

is set aside specifically for the management of this project (Boone and Hendriks, 2009). 3. Marketing Plan The marketing ...

BUSINESS PLAN: DAY CARE CENTER FOR SATANTA HOSPITAL EMPLOYEES

to be operating at a loss in the first year, though plan to make up the differences with grant money, donations and loans. Introd...

ALLURE CRUISE LINE - AN OVERVIEW

The good news about headquartering Allure Cruise Line in the Bahamas is that this is a nation that embraces tourism. Tourism...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

iTunes

This 9 page paper looks At Apple Inc., iTunes. The considers three segments of the market that iTunes may appeal to, whether the b...

The Smart Car in the US

market, it many ways it was ahead of its time, however the last few years have been much better, by August 2008 the sales levels w...

INTERNATIONAL BUSINESS ANALYSIS

Dean Foods (dairy products). The student can formulate his/her own paper, based on what is presented below. The paper will...

Environmental Analysis for the Aqualim

that there were roughly 7.4 million households in Australia in 2005 (Australia Bureau of Statistics, 2005). This indicates that th...

INTERNET BOOK-WRITING BUSINESS MARKETING PLAN

edit and publish their own written works, either in physical form or as ebooks. Once those works are completed and edited well, Wr...

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

Teenage Substance Abuse Treatment

Most programs intended to stop teenagers from using and abusing substances fail because the teenager does not want to be there and...

Boeings Dreamliner and the Airbus A350

The paper s based on a case supplied by the student. The paper examines the competition between the two airline manufacturers. Th...

Boeing v Airbus: Government Subsides and International Relations

until four countries in Europe entered into a consortium and established Airbus Industries. The creation of Airbus Indust...

Keen Competition Between Sematech, Boeing, and Airbus

In five pages an overview of the competition among these airplane manufacturing giants is considered including a discussion of the...

Merger Between McDonnell Douglas and Boeing

In a paper consisting of twenty four pages this 1997 merger is considered in terms of events that culminated in this merger, CEO o...