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Essays 91 - 120

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Sandwich Shop Business Plan

are accustomed to ordering their sandwiches at one end of the counter, selecting options for the sandwich, then, ordering their dr...

Selling Clothing Accessories in London; Research Results and Financial Plan

this market. The London market is one of the areas where there is still demand, it is a focal point for regional...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Diet Pepsi; Position, Research and New Marketing Campaign This

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

Komatsu Case Study

the quality of all products. Caterpillar was dominant in both the U.S. and the world but Komatsu held a 60 percent share of the J...

MCDONALD'S AND BURGER KING AND MARKETING

been quite varied. In this paper, well examine some of the differences. Once major difference between the two chains is th...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Intel Corporation Analysis

different arenas. However, there is a very serious lack of minorities and women at top levels. Introduction and Industry Analysi...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Is There Hope for Kodak

Eastman Kodak was established in the 1880s and became a dominant force in the photographic industry, always claiming the most mark...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Analysis of Motorcycle Company

maintains a Made in America" practice (TDi Media, 2010). Its brand separates them from other motorcycle companies. It is an experi...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Holiday Company Proposal for Marketing Research

utilised in a range of media. The research will need to identify the most approach concept for Globetrotters to use and then test ...

Answers to Questions on Consumer Marketing

Consumer marketing issues are considered in brief answers to questions consisting of seven pages with such concepts discussed as s...

Harley-Davidson's Marketing Strategies In 1977

This paper analyzes the past marketing techniques of the Harley-Davidson Motor Company. The author includes a brief history of th...

The Business Strategy of America Online

to form an Internet service "with the simple objective in mind of making online services more accessible, more affordable, more us...

Gateway and Dell Websites

In seven pages these two computer manufacturers' websites are evaluated with a brief corporate description provided and then an an...

The Decision Making Process of Apple iPod Purchasers

described as a premium brand, where quality accompanied price, with a strong image and personality embracing style and innovation....

Strengths of a Major Supermarket

upgrade their technology. The company has a strong leadership team. These characteristics are needed for both the domestic and gl...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Challenges of the Chinese Business Environment

the Chinese cosmetics market. LOreal have a large number of brands that are popular in the west, and were able to transfer some of...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Internet Marketing To Age Group 13-17

himself and his social significance, social networks provide that measure of acceptance every youth aspires to achieve. These for...