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Essays 31 - 60

U.S. Largest Advertising Agency DDB Needham Worldwide Communications Group

This marketing case study that examines this influential agency's talents and marketing savvy consists of eleven pages of analysis...

Advertising and Promotion at State Farm Insurance

In seven pages this paper discusses the organization of a local State Farm insurance agency in a consideration of promoting commun...

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Advertising Costs

In five pages this paper discusses the high costs of business advertising. Bibliography cites five sources....

Digital Communication Evolution

In five pages the ways in which digital communications have evolved since the Morse code invention to complex digital voice and te...

Digital Radio Developments

their shapes and forms, which is why there is more background noise and interference with their transmissions. Two other ...

Interactivity in Digital Entertainment and Digital Journalism

In five pages the utilization of interactivity in the creation and enhancement of digital entertainment and digital journalism is ...

Packing Switching Movement to ISDN or Frame Relay ISDN

on the way for folks who live in high-density population regions in terms of actually be able to access ISDN services. The proble...

Internet Commerce and Digital Cash

In nine pages this research paper presents an argument that favors digital cash as opposed to check, credit card, or paper transac...

Ogilvy on Advertising by David Ogilvy

In nine pages this advertising text including the author's recommendation of what represents 'good' advertising based upon nearly ...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

The Process of Coloring Carpets

The writer discusses changes that have occurred in the process of carpet coloring in recent years, including the digital carpet pr...

Individual Autonomy and Advertising

In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richar...

The Future Of Television Advertising

This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is...

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

Advertising and Morality

Kanner, PhD, the extent to which advertisers go to draw in the young, impressionable target market is becoming more and more infil...

Camel's Cigarette Advertising Campaign Layout

Since most studies have shown that smokers tend to be drawn from the lower income brackets, it would therefore be appropriate to t...

Analog v. Digital Photography

still used for the artistic perspective that it brings, but the mainstream has adopted colour. The drawback in digital photography...

Student Submitted Case Study on the Digital Company

with tools such as the balanced score card. If there is the need to change adapt or upgrade the systems this may be a difficult ...

Applying Content of Articles on Marketing Regulations

Marketers should be aware of marketing regulations. This paper outlines the content of three articles concerning different aspects...

Digital Music - Blog Entries

rapid from this stage in terms of take up of the technolgy in the industry. The Industry Standards Organization (ISO) adopted the ...

Advertising and Consumerism

young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...

Advertising and Gender Stereotypes: How Culture is Made

of the popular television show "Futurama", a character from our present time protests the futuristic intrusion of advertisements i...

Strategic Initiatives in Digital Media: Apple Computers, Inc.

that can do no wrong. Once a distant second in the home computer market that was facing irrelevancy as big-box companies like Dell...

Terrorist Attack Scenario and the Use of the Incident Command System

major even. 2. Roles The multi jurisdiction approach helps to delineate the different tasks of the different agencies involved ...

Europe and American International Business

In thirty five pages this paper explores in great detail US based businesses and their European prospects and consider how major A...

A Study on the Advertising Industry

In a paper consisting of ten pages the focus is on media advertising companies and how major players have experienced a recent tra...

Target Corporation Analysis

In a paper consisting of five pages the reinvention of the Target Corporation is examined in a discussion of logo display and 'che...

The Advertising Of Tobacco, Alcohol And Fast Food: Social Manipulation

Amidst this overwhelming presence of the fast food mentality sprung a new concept of socialization that crept up within the recent...