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Essays 481 - 510

A Feasibility Study for a Flameless Candle Business

market. There is also a smaller third market for candles bought for household purposes, to use in the case of electricity blackout...

Why Marketing is a Wise Career Choice

(at the age of 38) for Wegmans Food Market, 2005s number one company on Fortunes "100 Best Companies to Work For" list, questions ...

IMC Concepts

The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...

Formation of a Marketing Strategy for a New Travel Product

The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at...

Market Research Designing

project such as this is a success there needs to be more in depth research which cannot be accommodated by quantitative methods. T...

Swatch New Marketing Strategy Development

the Phil Collins special edition and the James Bond special addition will attract fans of these to areas in addition to the usual ...

New Product Market Analysis

?255 in 2001, this was also a slight increase on 2000 (Euromonitor, 2003). Of these sales, nearly 30% of the total purchases were...

Launching a New Steel Scissors Product

Week 6 Focus group Negotiate manufacturing contract <-------- Source input materials...

A New Product Market Analysis

a beer, which was initially served in pitchers and glasses in a bar and then in single serving bottles for wider distribution in Q...

Traditional Chinese Medicine Marketing

In nine pages Good Health Hong Kong is examined in a discussion of marketing traditional Chinese medicines with market expansions ...

Marketing Management of Singapore's Royal Sporting House

In ten pages this paper discusses RSH's marketing management as well as proposed Internet and new market expansion. Twelve source...

Cosmetics Marketing Case Study

the United States. In Canada, most manufacturers that use fragrances and scented products belong to national associations that est...

Brazil and Cosmetics Marketing

In ten pages this paper discusses import and cosmetics markets in a consideration of Brazil as the location for a new line of cosm...

Egypt, Saudi Arabia, and Syria Market Assessments

entering the market. Saudi Arabia is not a democracy and does not have any political parties or elections. The country is ruled b...

Alternative Beverage Product Marketing Plan

is largely outweighed by the poor quality of many of those products. Coca Cola is an established leader in the beverage industry ...

Marketing Plan for Show Circuit Frozen Dog Dinner by Tyler Pet Foods

with allergies an other illnesses, many dog owners are beginning to look at feeding their canine companions frozen dog food, rathe...

X Corporation Market Entry

late entry is the best possible scenario for the company. Benefits of Later Market Entry Among many businessmen and women...

Developing a New Product

word, mark the book or cut and paste sections as well as highlighting the sections for restaurant at a later date, all without mar...

Marketing Lessons

The writer looks at tools and strategies which may be used when a teacher delivers a person on marketing. The general approaches u...

Marketing Shoes in Mexico

company has production facilities where the current footwear are made, we will assume that this is in the home nation. The factor ...

The Plan for Setting Up a New Hostel for Backpackers

the potential sources of revenue and reduce the risk associated with the project. The facilities will include a pub/bar which will...

How and Why Marketing Is Important for Turk Heavy Transport

with Kotler. Tim Cohen (2007) defines marketing in very simplistic terms as "to find out what your customers want and then give ...

The Indian Consumer Automotive Market

connected, and with the population estimated to be 1,156,897,7661, growing at an estimated 1.407% per annum the country is the sec...

Marketing a New Course

long time that it is not a product that sells, but a perception. The consumer does not buy the goods, but the benefits the goods b...

BRL Hardy Case Study

in which these issues should be resolved. The clash between Davies and Carson goes back to the time the companies merged, Carson w...

Expanding Global Supply Chains into New Markets

convergence. There are also other factors are work, increased costs of transportation and concerns regarding the damage of global ...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

The Use of Sex in Marketing

message, the way it is deconstructed and the impact on the purchase decision needs to be considered. The use of a single advertis...

How Should Starbucks Expand?

prudent the same level of investment as estimated for 1999 will be continued, E is for estimates and F is for forecast. Forecastin...

The Branding of a New Range of Refrigeration Products

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...