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Essays 481 - 510

Swatch New Marketing Strategy Development

the Phil Collins special edition and the James Bond special addition will attract fans of these to areas in addition to the usual ...

Sweetwater Chocolate Bars and Cookies Marketing Plan

is a quite conservative goal and may be one that we surpass merely by default after launching the most basic of marketing initiati...

Chiropractic Services Marketing Plan

In five pages this paper examines a new chiropractor's marketing plan in a consideration of advertising strategies, competition, m...

Professional Marketing Services' Marketing

In five pages this paper considers how to effectively market a new professional advertising and marketing services' business in a ...

Marketing Management of Singapore's Royal Sporting House

In ten pages this paper discusses RSH's marketing management as well as proposed Internet and new market expansion. Twelve source...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

The Plan for Setting Up a New Hostel for Backpackers

the potential sources of revenue and reduce the risk associated with the project. The facilities will include a pub/bar which will...

Business Plan for a New Ethnic Restaurant

themselves can be communicated and embodied within the organizational culture. However, it is also an organization where there are...

Economic Wealth and the GDP Measurement

doing economically, than the Gross domestic product does. Although the Government views the GDP as the best indicator of the coun...

Brazil and Cosmetics Marketing

In ten pages this paper discusses import and cosmetics markets in a consideration of Brazil as the location for a new line of cosm...

Product Liability and Tort Law

lack of fasteners or screws to hold this segment in place, resulted in his injuries. Claims of product liability based on two ele...

Developing a Digital Marketing Strategy for Southern Comfort

market being forward-looking and technologically able. The question is how can this marketing be undertaken in a more strategic m...

BRL Hardy Case Study

in which these issues should be resolved. The clash between Davies and Carson goes back to the time the companies merged, Carson w...

Marketing a New Course

long time that it is not a product that sells, but a perception. The consumer does not buy the goods, but the benefits the goods b...

Marketing Shoes in Mexico

company has production facilities where the current footwear are made, we will assume that this is in the home nation. The factor ...

A Profile of Boots

and two speakers. Fifty years later, however, ...my own household has three cars, five telephones (not including three cell phon...

Music Industry Decision Making

leads both the US and Europe, and by a wide margin (Cieslak, 2007). As digital forms continue to evolve, if CD sales contin...

Designing a Faster 888X; Project and Business Considerations

demand. This is a model that is the equivalent of the systems design seen in the Taguchi robust design hierarchy (Anderson, 2001)....

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

Southwest Airlines in 2008

Airlines Co., 2008) Threats * Uncertainty in fuel prices * Intense competition and competitors concessions gained in bankruptcy * ...

Economic Principles Applied to Pharmaceutical Companies

fewer people able to afford the goods. The converse is also true, as process fall then there is usually an increase in demand, as ...

Process of Product Development and Segmentation Concepts in Marketing

segments has been seen over many years. However, it has been argued that segmentation along these lines is too general. The use of...

A Drink to Compete with Coca Cola and Pepsi - LOL in Australia

but to buyers who facilitate the purchases. The childrens market is one that is particularly difficult for marketers; the product ...

Environmental Analysis for the Aqualim

that there were roughly 7.4 million households in Australia in 2005 (Australia Bureau of Statistics, 2005). This indicates that th...

Designing an E-business Application for Starbucks

crowded market of hundreds, the inability of users of a single ISP would not be of great concern. The difference here is that AOL...

Products and Market for Best Pastries

The writer looks at a case study of a fictional firm opening in Texas, the Bakery business is described in terms of the product it...

Chrysler LLC - An Analysis

wheelbases, power steering, air bags, the first minivans, the first SUVs, the first muscle cars and so much more (Chrysler, About ...

Product Expansion and Market Penetration for Coca-Cola

manufacture, distribution and also the marketing of non alcoholic carbonated and non-carbonated drink both finished drinks and als...

Product Marketing and Decreased Significance of Specific Brands

In seven pages this paper examines how purchasing specific name brand products is not as important as it used to be. Six sources ...

Stock Market Success of Initial Product Price Offerings

In five pages the appeal of IPOs are examined in an analysis of their effectiveness. There is no bibliography included....