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the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...

audience have to actively visit the web page and then click on links; however, this is a relatively reactive strategy on the part ...

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

but to buyers who facilitate the purchases. The childrens market is one that is particularly difficult for marketers; the product ...

support luxury purchases. It is also notable that as well as the increase in consumerism, the market for luxury goods ahs been see...

described as a premium brand, where quality accompanied price, with a strong image and personality embracing style and innovation....

company appear to have a brand image and benefit from branding, as seen with some of the Cadbury and Hershey brands, for others it...

history of the United States but are all too often not the focus of American history. While other authors seem to circumvent the r...

During the early 20th century merger and acquisition (M&A) activity in the United States provided one of the tools for economic gr...

This 4 page paper looks at what is needed to create a brand, and uses the example of a university. The paper is written in bullet ...

holdings of a museum; the works that the museum owns and takes care of (The permanent collection, 2008). The Metropolitan owns mor...

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...

integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...

Coca-Cola developed a new formula for coke, which was not appreciated by the consumers. The company quickly reversed the decisions...

that is made in a factory; a brand is something that is bought by a customer" (Klein, 2001). From this it appears Mantero has a pr...

Trade chocolate. This is a high quality chocolate, that is called Fair Trade and has very clear messages, it is placed near the we...

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

which means that more positive responses that may be gained in the different areas where there is a strategy that allows for these...

universal, global one. Long before the globalization trend that has now become so familiar was ever conceived, it was Cokes polic...

says that "branding and traditional advertising build brand awareness and purchase predisposition" (p.32). Donath (2001) explains ...

of creating a tripolar global environment. Bergsten (2001) further asserts how the only way to prevent such a detrimental occurre...

the various ports from which they would be shipped out to the Persian Gulf. This war and its horrors, brought to fruition the rea...

(Country Studies, 2006). Also, by the 1970s, most of the countries in that region had become independent of British control (Count...

some viewers have claimed that there is a bias one way or another. Jews have argued that he filmmakers simply did not show both si...

so much 1991 to 1994. This should not be surprising at all, however, as increased occupancy can be expected to follow a recession...

by elections or some type of voting mechanism. The definition of democracy previously was restrictive in its meaning. However, th...

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...

1975 was, according to Habibie, an act of charity. East Timor...was an integral part of Indonesia. Kwik Kian Gie proposed all In...