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strategy may also be considered, looking at number of times this promotion runs, and the response rate. The last measure may be lo...

on the type of product, for example, where the product is a fizzy drink and purchases are made several times a week loyalty will h...

The writer looks at some definition to be used when undertaking research into customer loyalty. The paper starts with definitions ...

During the early 20th century merger and acquisition (M&A) activity in the United States provided one of the tools for economic gr...

few weeks later, the company sold its first automobile, to a doctor in Detroit (Davis). As noted above, the company produced 1,700...

reward. He has been joined by a number of other theorist, each of whom present their own social cognitive theories. Several of t...

and ties are the rule. The rules were relaxed for a short time in the nineties but management believes they were lowering their st...

of organizational effectiveness (Byrne, 1992; Gagne, 1983; Lowe and Masseo, 1986 cited in Emery, Summers and Surak, 1996). TQM foc...

a guest that is tired, wants to book in, the reception em,ployees are talking to each other and slow to respond and then when the ...

purpose here is to assess Oticons current position in the global market for hearing aids, using Michael Porters Diamond of Nationa...

gratification and for some purchases the inability to see and feel what they are. These different elements are seen as reassuring ...

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...

In a paper consisting of nine pages the method development of designing fixed contracts for firms that are satisfactory to supply ...

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...

In a paper consisting of ten pages Internet banking is examined from customer and banking perspectives and also considers how one ...

The main points of the book are the principles for successful decision making, delegation and negotiation, and building of morale....

In twenty five pages the Customer Relationship Management efforts of Webvan.com, Dickssupermarkets.com, HomeGrocer.com, Amazon.com...

In a paper that contains five pages the history of this online company is provided, its plan for success, and customer service are...

In thirty pages Ameritech following its SBC Communications' acquisition is examined in terms of its present state of competition a...

the mall to go Christmas shopping. Today, online shopping provides an alternative for weary shoppers. But one thing that people ca...

et al., 2008). It may be argued that one of IBMs problems and to the changes being in the beginning of the 21st century the frag...

personal recognition" (Benis, 2001). For decades, theorists have applied different psychological perspectives to an understa...

or a cheaper alterative will do the same job. This is the way of controlling spending, but to management costs and spendin...

be in contact with customers by telephone, Internet, email and "snail mail," with the most common forms of initial contact being b...

Direct marketing must be fulfilling many goals as this s an area of rapid growth. This is one form of advertising that is easy to ...

The strategic plan feeds directly from the motto. The first step is to identify the needs of the customers. Initial input from pha...

information for the purpose of making a purchase. The best and most successful Internet businesses offer only high-quality produc...

method of evaluation identifies different measures where there may be a gap between the level of service expected and that gained....

satisfy certain criteria laid down by the Chambre Syndicale de la Haute Couture. Each year a list is drawn up by the commission wh...