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Essays 31 - 60

Enhancing Customer Value

paper we will be applying the theory to a supposed service company that is a strategic business unit of a larger company. 3. Anal...

Total Quality Management and Customer Service

First, customers want quality and theyll pay what they think is fair value to obtain it. This is a basic premise of any type of ma...

New Home Loan Program and Countrywide Financial

a potential customer may be evaluating how much mortgage s/he can afford. Available calculators target individuals seeking to con...

Creating a Survey Questionnaire

and audiences as to their legitimacy" (p. 179-180). Some of those characteristics are that qualitative research * "Takes place in...

Job Satisfaction of Supermarket Employees in Kuwait

ignored, until the work of Raven and Welsh, (2004) this industry in Kuwait had received little, if any, specific attention. The su...

Intentional vs. Unintentional Racism

The participant group consists of well-educated middle-aged women ranging economically from working poor to upper middle class. A...

Ritz Carlton Hotels and Guest Satisfaction Improved Through Customer Information Databases

staff member who hears or sees information that they believe will make the guest more comfortable (Berinato, 2002). The Ritz-Car...

Multicultural Education and the Attitudes of Teachers

appropriately and constructively towards the diverse classrooms they would face. On the other hand, those with a negative attitude...

Competitive Environment and Customer Retention

In eight pages the benefits of customer corridor mapping and the ways in which it can be used in increasing customer satisfaction ...

Airlines and Customer Satisfaction

In ten pages airlines and customer satisfaction are discussed in light of the number of formal complaints filed to the Department ...

Service and Customer Satisfaction

In six pages business services are examined in terms of improving customer satisfaction with more emphasis on the customer and les...

AT&T Employee Satisfaction

They aggressively walked away from us. They couldnt wait to get away from us" (Richman, 2004). As AT&T realized it could not win,...

Comparison of Customer Service Standards at GE and AOL

good customer services is not this simple, there are also many strongly systems in place that have received a high level of invest...

Customer Service Scripts

form of exchanging revenue for the firms product or service, but it is the internal customers that keep the external ones returnin...

Issues in International Marketing

use the internet to gather information and assess different potential destinations and travel providers. The search and the decisi...

Beyond Customer Satisfaction to Customer Loyalty by Keke Bhote

1970s were the first time that US industry copied the Japanese as they became entranced by the lure of quality circles. The eighti...

Past Research Methods for Examining Internet Purchases

Research methodologies used in research to identify influences in internet purchasing are reviewed. The research is examined in t...

Planning and the External Environment

met. To consider the way planning takes place at all levels the process itself and the approaches can be examined. Mintzberg (et...

Pricing Objectives

short time. Womens apparel does not qualify as an early-stage product, and certainly the company wants to establish itself in the...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Research Into the Literacy Needs of Adult Students A Research Proposal

way to help in terms of recommending what should be a part of the adult education core curriculum. In some way, the idea seems to ...

Xerox Case Study; The Move to Selling Solutions

This 5 page paper is based on a case study supplied by the student. Xerox need to move from a company supplying hardware to supply...

Evaluation of Intel Using Baldrige Criteria

individual companies. They are stewards of American capitalism itself" (Drickhamer, 2003; p. 14). The National Institute of Stand...

Activity Based Costing Case Study

30,000 90,000 Total 500,000 1 40,000 80,000 60,000 180,000 This makes an assumption that there is a even spread of costs,...

Employee Satisfaction Bibliography

Salaman G (1992) Managing, Milton Keynes, Open University Press Shun-Hsing Chen; Ching-Chow Yang; Jiun-Yan Shiau; Hui-Hua Wang, (...

Using Incentives and Rewards Online

consumers in an effort to more effectively hone their advertising messages to their target audiences. Sites such as Coolsavings.c...

Statistical Testing of Criminal Justice Data

the critical level, this the score against which the test statistic will be assessed to determine whether to accept or reject the ...

Dell Computer and a Change in Culture

success include: * Effective internal communication * Efficient business processes * Employee training * Employee motivation * Pos...

Tourism, Hospitality and Customer Relationship Management

In meeting customer needs, many industries have moved to customer relationship management. This paper examines CRM, what has made ...

The Growth of Small Businesses in the UK

firm. Once started, many small businesses will stay small, the owner may wish to keep a business small, not wanting the bu...