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Essays 931 - 960

General Aviation

general aviation rather than to the commercial sector (Interest in General Aviation Really Takes Off, 2003). NetJets provid...

Place of General Aviation

than to the commercial sector (Interest in General Aviation Really Takes Off, 2003). NetJets provides a good example of a g...

Private Colleges' Marketing

Why Market? Even as far back at his 1992, USA Today Magazine indicated that "colleges today must draw on a dwindling popul...

Success 'Secret' of SWA

positive attitude that applicants already possessed. "We draft great attitudes. If you dont have a good attitude, we dont want yo...

Analyzing the Unilever Multinational Company

2000 he made some strong deals such as purchasing Ben & Jerrys, Slim-Fast Foods and Best Foods (Mullin, 2001). The deals that Fitz...

Banking Industry and Marketing

is being considered. Furthermore, many of the functions traditionally associated with banks may be fulfilled by other finical inst...

Krispy Kreme's Strategy

sought to return to the original successful methods. Today, the company runs a distant second to leading competitor Dunkin Donuts...

Singapore's Trade Unions

2003). The basic framework for labor relations in Singapore is related to the Industrial Relations Act of 1960 and is something th...

An Analysis of Avon

and its effectiveness was declining during the late 1990s (at least in the United States) as consumers became more sophisticated. ...

Strategies of South Africa Breweries

and Lawson, 2002). As per capita income continues to increase in these emerging markets, however, expenditures on other items beg...

A Wal Mart Evaluation

have been petitions against Wal-Mart opening in certain regions due to the competition factor. Few small retail stores can compete...

Various Business Education and Business Topics

among other large operations, according to a recent University of Michigan survey" (Currie, 2000). Much of the dissatisfaction am...

Student Submitted Case Study on the Jim Thompson Thai Silk Company

argued that there are only two forms of competitive advantage, that of cost advantage, where a company can produce goods at a much...

Overview of UK's Shepherd Construction

are not necessarily cogs, but rather, are human resources that need investment and training (Shepherd Construction (b), 2003). As ...

British Tourist Attraction the Cutty Sark's Marketing Plan

carry wool from Australia before being sold to the Portuguese in 1895 and renamed the Ferreira. It was not until 1922 when a forme...

Mondavi Wine Marketing

specific brands while also reinforcing the Mondavi name with all types of retailers and their customers. The primary focus is on ...

South African Breweries' Recommendations

are dependent on emerging markets state of evolution. * South African capacity may be underutilized by 2001 (Johnson and Lawson, 2...

The Impact of E-Commerce on the European Airlines Industry

paper documents, using computer and telecommunications networks" (Czuchry et al, 2001). In other words, the person picking up the ...

A 'Superdrug' Analysis

full service drugstores and so forth right in the twenty-four hour grocer. Superdrug plans to also expand so that the "one stop sh...

Rechargable Value Card Marketing Plan

who have credit cards may feel a little frightened about letting that information out on a website (even if the web site is secure...

Marks and Spencer Analysis

Marks and Spencer published the company-wide Global Sourcing Principles. This guide shows that they clearly require "all our dire...

2003 McDonald's Marketing

the childrens wishes rather than gain some variety or enjoying the ability to have a burger made to order from one of McDonalds co...

Hospital Neonatal Intensive Care Unit and the Inclusion of a Child Life Therapist

adding a child life therapist for a neonatal intensive care unit (ICU). This person would be a trained therapist, with the sole pu...

Keebler Cookies Marketing

seek to alter items not part of their primary product line, in an effort to ensure that they do not lose sales for reasons such as...

Industry Comparison of Staple and Glue v. Wood v. Rod Pocket Draperies

Generally, there is only one use for rod-pocket draperies, which of course is covering windows. The wood, glue and staple industr...

Analysis of Lego Company

with quality and construction. The name has a wide level of recognition and as such part of the marketing process. There are also ...

Post 911 Northwest Airlines

brand. Why should customers choose air travel through Northwest Airlines for example instead of traveling by land or selecting ano...

Singapore's United Overseas Bank Group

attempted a hostile takeover of the Overseas Union Bank but the United Overseas Bank topped the bid and succeeded in acquiring the...

Performance and Outlook of Apple Computers

a friend had created the silicon chips on which the Apple Computer would be based, but they at first had no idea of how the chip c...

Post 911 Airline Industry

missing. There are no passengers or crew members missing among those four hijacked planes, however. All 266 died at the hands of...