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Essays 601 - 630

Sonera, Finland's Highly Advanced Telephone Company

This paper addresses the telephone industry in Europe, with an emphasis on Finland's technologically advanced company, Sonera. Th...

LA's House of Blues

In twenty one pages this paper examines the Los Angeles locale of the House of Blues chain in a consideration of industry performa...

A Strategic Case Study of Acorn Computers

In ten pages this paper considers a student supplied case study that applied short term rather than long term corporate strategies...

UK Marketing Campaigns Reflect Values and Attitudes

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

Analysis of Business Models

In seven pages macro and micro environmental models as they pertain to business are analyzed in terms of accuracy, operation, and ...

A Tutorial on Comcast

Income $1,066 9.6% # Employees 25,700 51.2% At this point, the student may want to include additional fiscal data, such as a com...

Case Study of Eli Lilly

In twelve pages the internal and external environments are among the considerations of this comprehensive case study that examines...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

Analyzing the Mail Order Adventurous Trader Bookstore Business

In this paper consisting of eighteen pages the history and SWOT analysis of this mail order bookstore are examined along with the ...

Overview of Harrah's

In twenty pages Harrah's Entertainment Inc. is analyzed in a determination of what its future direction might be and includes BCG ...

Marketing Strategies for Bristol Myers Squibb

In eight pages various corporate marketing strategies are explored in a report that discusses the company's shortcomings and succe...

Late 1990s' European Expansion of the Wal Mart Retail Chain

In eight pages this paper evaluates Wal Mart's corporate expansion into Europe via Porter's Five Forces Model and a SWOT analysis....

Midwestern Discount Meijer Inc. and Its Strategy

In five pages this paper examines the Midwestern discount store chain in a strategic consideration that features a SWOT analysis. ...

Biopure Corporation Company Position

In five pages Harvard School Case 9-598-150 marketing issues are considered in this company study that includes an evaluation via ...

BMW's X5 SUV Marketing

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

Sears' New Directions

In sixteen pages this paper examines the future course being charted by a Sears' retailer with past troubles and how they were sur...

Packaged Products Company's Snack Food Division Business Analysis

In eight pages this company that specializes in the distribution and sale of packaged nuts is examined with a SWOT analysis with a...

Implications of the Asea and Brown Boveri Merger

a year after the merger was announced when it reasonably could have taken three. * New belt-tightening and efficiency measures wer...

Business Plan for Mobile Magnetic Resonance Imaging

In twelve pages a mobile MRI service business plan is outlined with an overview and description of costs with a SWOT analysis and ...

The Hanson PLC Break Up

By 1991, some of Hansons holdings included SCM, Kaiser Cement, Walter Kidde and Berec, the former manufacturer of Ever Ready Batte...

Hershey's Sale of its Pasta Unit

In five pages this paper presents future forecasts and a SWOT analysis of the decision by Hershey to sell its pasta unit in order ...

Union Carbide and Dow Chemical Merger

In ten pages this paper presents an article and SWOT analysis of the August 1999 merger between Union Carbide and Dow Chemical. F...

Advantix® and Marketing by Eastman Kodak

In sixteen pages this consumer imaging technology by Kodak is evaluated in terms of performance, PEST and SWOT analyses, and marke...

Case Study Involving the Bronner, Slosberg Humphrey Firm

In five pages a Bronner Slosberg Humphrey student supplied case study is examined in terms of how expansion can take place without...

Harvard Business School Case Study 9 394 212 on Satellite Television Asia Region

the cost? The television market in Europe was more receptive to the idea but Asia was truly an unknown entity. Not only did STAR ...

Wal Mart's Marketing Approaches

In sixteen pages this paper examines the various marketing approaches taken by Wal Mart in an assessment that includes policies, s...

Diet Coke Marketing Plan

In six pages this paper examines Coca Cola in a consideration of a hypothetical problem involving Diet Coke with a recapturing mar...

Overview of the Energy Industry

In twenty three pages the energy industry and its various aspects are examined in a consideration of such utilities as electricity...

Examination of Ben and Jerry's Homemade Inc.

In a paper consisting of five pages the company's structure, concerns, and involvements are considered through SWOT analysis and t...

Crust 'N Stuff Marketing Plan

In sixteen pages this paper examines how to market high quality pizza via supermarket delis with advertising and marketing strateg...