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Essays 61 - 90

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Toyota Motors; The Move Towards a Fragmented Market Approach

drivers, with cards segmented by size and style into generally accepted segments or categories (Kotler, 2003; Hooley et al, 2003)....

Newborn Ltd

any competitive advantage is that you to stop. It appears that Newborn Ltd has a fairly strong business model, and have a p...

Business Proposal for Mobile Oil Change, LLC

It appeals to businesses that have their own fleet mechanics and those that do not. Those businesses that maintain their own flee...

Lutheran Refugee Services

n.d.). In 1939, the organization established a Welfare Department that included "an office for the rehabilitation and placement o...

Marketing Strategies and PDA Marketing by SONIC

course, that was in the days before PDAs became popular. Still, Sonic could certainly take a leaf from Palms book and work toward ...

Case Study of Dad's Pet Care Company

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

Travel Agency Business Plan Start Up

controlled by the top 4 travel agents (Euromonitor, 2004). However, there are many opportunities, it is becoming more soc...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

A Case Study of Carnival Cruise Lines

The writer discusses the marketing strategies and other techniques used by Carnival Cruise Lines to become the most popular cruise...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Contingency Plan

result in lower levels of trade into the local travel agents, however if the firm wishes to differentiate itself on service they w...

Cima Marketing Case Study

has only a small level of growth and the increase in competition is making growth difficult. The market for the weekender products...

Branding for Sony in the International Environment

they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

Global Communication and Marketing; Disney

portfolio of brands to differentiate its content, services and consumer products", this indicates the strategy of integration. ...

Problems and Solutions for the Air Pollution Issue

being. While nuclear accidents are extreme situations, everyday life provides a myriad of pollutants in the immediate environment....

Air Pollution/Cause and Effect

concerning controlling natural sources of pollutants and it is also a definition that recognizes the serious impact that human act...

Pet Therapy for the Elderly

topic has been anecdotal in nature, therefore, Banks and Banks (2002) designed a study utilizing pet therapy, or as they term it, ...

Air Quality, Air Pollution and the Impacts on the Climate

4 pages and 4 sources. This paper provides an overview of the impacts of air pollution and overall air quality in the climate of t...

Using Animals in a Therapeutic Setting

In six pages research literature that applies pet therapy to assisting children in the classroom to reduce verbal aggression is ex...

Pets.Com and its Demise

In seven pages this paper examines the surprising demise of the Pets.com online pet store in a consideration of what might have ha...

Nursing Home Environment and Pet Therapy Programs

In five pages this paper examines the benefits of pet therapy in a nursing home setting in terms of memory stimulation and positiv...

Love Field Airport in Dallas, Texas

a historic site and seek funding to do so. If a commercial flight wants to enter this historic zone, after it is established it m...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

Addition of a Premium Economy Class by Emirates Airlines

on the New York Stock Exchange. Many technology-based businesses struggled for survival for the remainder of 2000 and throughout ...

Airline Industry's Fate

only a temporary situation. The aftermath of September 11th has created a fearful flying public, but soon that will deteriorate a...

Airline Industry in the Future

More and more wealthy people are traveling and those who now have extra retirement bucks are putting it back into the business. ...