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Essays 451 - 480

Warranty and Advertising in the Automotive Industry

2001). The Japanese manufacturers allocate larger percentages to local spots - Nissan put 35 percent into spot TV, Honda put 33 pe...

Caracas, Venezuela's El Universal Newspaper

is bias in any of the news items, it is not evident. The serious nature of the news is tempered by stories of local interest, pre...

American Advertising Agency Characteristics

contention that the people vary and so does culture by pointing out regional differences. While New York City is a hip melting pot...

Europe, Asia, and Advertising Psychology

Whats more, consumers care little what brand they purchase as long as they can believe that the machine they purchase will be reli...

U.S. Law and Junk Emails

the chances are they are intentionally accessing this. However, when it arrives in an e-mail there are many other considerations. ...

Current Events and Techniques in Advertising

spectrum in the new millennium. Targeting specific markets is a critical component to establishing a secure consumer base; howeve...

Appeal of Beer Advertising

ranges between the ages of 21 and 49 (Sellers and Welsh 79). The ads are not restricted to American-brewed beer, but rather, rep...

Dishwasher Powder Launching

In ten pages launching a new dishwasher powder product is discussed in terms of target market, product design, advertising, and th...

Marketing, Retail Sales, and Communication

its primary employers consist of various industries and manufacturers. In 1995 the population of Paducah itself was 26,749 (Kentu...

Industry Position of Revlon

In five pages this paper considers Revlon's isolation, industry position, and its overall strengths and weaknesses with advertisin...

Advertising Targeting Children

Based on the census, that means that companies spent $2,190 per household in the United States (The Center for a New American Drea...

EU and Nike

from Europe boosting revenue for the company (Wrighton and Bleakley, 2000). Knight, however, acknowledges the mistakes he ...

Cigarette Company Advertising

Union has taken notice of this and mandated an upper limit of 12 mg tar by 1997, replacing the previous upper limit of 15 mg. By ...

Advertising Markets and the Food Industry from a Sociological Perspective

or may not are becoming more diverse in the industry the concept of diversification is what is appealing to consumers (Franklin, 2...

Girls, Women, and the Impact of the Media

more than provide a reflection of the times, or to subconsciously inform women and girls about their roles. In many cases, the med...

Media and Women

creatures that nurture and tend house. We can look at almost any television commercial and note that women are often the ones t...

Chevron's 'People Do' Advertising Campaign and Ethics

is to promote not its products, but rather its company image. Increasingly, the mainstream finally is becoming more environmental...

The Tobacco Industry and Advertising

the segmented portions of society. Allenby (1998) is quick to caution those who jump too fast on the homogenous marketing bandwag...

Australia, Alcohol Consumption and the Impact of Combining Advertising and Sports

"total years of life lost to disability (YLD), with depression accounting for 8% of the total YLD" (Mathers, et al., 2001; p. 1076...

Mass Advertising and Consumerism

century with the opening of the first department stores and increased with the growth of advertising and retailing. Consumerism i...

Analysis of Nike Inc.

could get his shoes on the most dominate runners in the field, the pack may follow (Labich and Carvell, 1995). The company sells ...

Advertising and Male and Female Images

popular culture today. It is though advertisements, movies, radio broadcasts, even bill boards that we have filled the cultural v...

Contemporary Oedipus Imagery

if he should have a son. Therefore, Laius took steps to prevent conceiving a son by Jocasta. However, Jocasta wanted a child and c...

Advertising Creativity

Perhaps the greatest argument here is that the advertising of some products tries to take us to a pleasant time in our lives, in a...

Social Psychology and Advertising

own car repairs and men cook dinner for the kids. Traditional roles have all but disappeared in an era where people have to fend ...

Analysis of an Advertising Age Marketing Article

experiment there. At a recent franchisee meeting, the group came up with twelve ideas for new sandwich possibilities (MacArthu...

Advertising According to David Ogilvy

In three pages this paper compares Theodore Levitt's The Marketing Imagination and Art Weinstein's Market Segmentation to David Og...

Aspects of a Marketing Study

This paper addresses various topics in the fields of marketing and advertising. This fifteen page paper has eleven sources listed...

Advertising and Liability Case Studies

Several case studies submitted by a student are used to examine ideas in the areas of manufacturing, advertising and business in g...

Oligopolistic and Monopolistic Advertising Markets

In five pages this paper examines how limited advertising can affect oligopolistic and monopolistic competition. There are four b...