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Essays 91 - 120

Consumer Decision Making and Advertising's Influence

an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...

Opportunities and Threats of Coca Cola

have seen advertising become so important within industry that many of the larger corporations now have advertising firms actually...

Nokia and Advertising Communications

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

Gender Roles and Advertising

In five pages this paper considers how advertising's use of stereotypes has contributed to the negative formation of gender attitu...

Controversies Associated with Advertising's Role

Advertising's role in making or breaking a business is the focus of this paper consisting of six pages. Six sources are cited in ...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

Advertising and Creativity

impossible is now easy to achieve. Creativity, and changes in creative forces, is important to be recognized and understood. It i...

Mass Media and Its Influence

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

The Development of Male Stereotypes in Advertising

specific group, therefore, gender stereotyping is dividing the population into genders and then developing stereotypes based in th...

ADVERTISING REGULATIONS: CHILDREN AND FOOD ADVERTISING

to be exposed to higher volumes of food advertising on television, with the goal of encouraging these children to eat unhealthy fo...

CHANGING AQUARIUS ADVERTISING'S ORGANIZATIONAL STRUCTURE

This 5-page paper focuses on case study questions about the organizational structure of Aquarius Advertising Agency -- and how it ...

Market Consumption and Advertising's Impact

In seven pages this paper examines market consumption in a consideration of how it is influenced by advertising. Six sources are ...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Advertising's Power

outside of the home to shop for something was very appealing to the consumer. The other big draw was the fact that the average lis...

Advertising's Various Steps

our lives, in a psychological effort to cause us to purchase the product. In effect, the message is if you buy this product your ...

Advertising's Positive and Negative Social Impact

In five pages this critical paper examines the social benefits and detriments of advertising. Four sources are cited in the bibli...

Advertising's Optimal Types

been seen recently (How often should you advertise? 30), then those shopping for shampoo may be convinced to try the product. Meow...

Advertising's Subliminal Messages

idea that the forbidden is better, is still in effect. Many people will overspend on a pair of brand name jeans which they could h...

Mexico's Drug Cartel War: United States' Role

United States has long been in battle with itself in an ongoing attempt to control its rampant drug problem, on that clearly stems...

Substance Use and Abuse

The Healthy People 2020 project reported that substance abuse in the United States has decreased but there are still more than 20 ...

Drug Crimes and Immigration

This paper links drug trafficking to drug cartels and the immigrants they sometimes sponsor. This has a multitude of affects on t...

Labeling Theory and Drugs

This paper, first of all, reports on a representative example of depressant, stimulant and hallucinogenic drugs. Then, the writer ...

Issues With Antipsychotic Medications

You provided a good explanation of first-generation and second-generation antipsychotics. To add to the discussion: A number of st...

DRUG TRADE IN LATIN AMERICA: TRANSNATIONAL/INTERNATIONAL SECURITY STRATEGIES

reduction tools and, to an extent, education on the evils of drug use (Seelke et al 2010). The results have been mixed to not-so-g...

Alcohol and Drug Use/Juvenile Crime

health and well-being (Neff and Waite, 2007). While illicit substance usage peaked in the late 1970s, recent statistics indicate t...

Exploring the Legality and Ethics of Drug Screening at Work

Literature Review George (1997) performed an analysis of 1617 specimens collected from drug screening from 82 separate work...

Strategic Plan for Johnson and Johnson

A strategic plan has been developed for Johnson and Johnson based on an assumed desire to increase revue and support better reven...

The Most Destructive Illegal Drugs - A Ranking

unable to feel pleasure or function normally without meth (National Institutes of Health, 2012b). Moreover, the potential to overd...

The Relative Merits of Medical Marijuana

Marijuana (Canabis sativa) is currently classified as a Schedule 1 Controlled Substance. The drug is typically associated with...

Drug Rehabilitation v Prison

pockets of those buying. Incentives exist for each of these groups. For one group the economic incentives are a positive factor ...