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AT&T Public Relations

it changed the formula for the beverage. Brand identity is a promise to the consumer. If the brand does something different, it wi...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

“Re-Positioning a Brand: MasterCard’s ‘Priceless’ Campaign”

such as being in control of ones life, being satisfied with ones life, enjoying a good family life, and being able to afford what ...

Patterns in Media Ownership

is not only that of empire building, but also that of mergers and acquisition, on one hand it is consolidation as expected with an...

Computer System Project

This 10 page paper looks at the way a project to install a computer system in a shop may be planned. The paper focuses ion the pla...

Book Review of Near Failure in Kosovo by Wesley Clark

Serbian "ethnic cleansing" (a euphemistic term for genocide) which was then going on in Kosovo. It was Clarks belief that it was i...

A Marketing Campaign Assessment

unlikely to be able to run a country effectively. This is then supported wit the careful leaking of news stories and also unexpect...

Integrated Privatization Marketing Campaign Development

of resistance may create a difficult situation, reducing the level of attractiveness of the share to potential shareholders. There...

2004 U.S. and State of George Political Candidates

media conglomerate. Solomon (2000) reports on information regarding Time Warners political reporting that he found in material pr...

Eradicating Smallpox, Implications for Polio

the infected individual, which halted the spread of the infection (CDC, 2009). However, the conditions that were applicable to sma...

Twitter Examined as a Medium in the Context of McLuchan

view of messages has focused on their content, looking at what there were saying, with little attention paid to the media itself. ...

Science in the Media

a explain how and why this is bad for the environment, including the problem of molecules which take many decades to break down, a...

Campaign to Increase Sporting Activity for Single Mothers

barriers which prevent them from taking part (Kotler and Keller, 2008). Effectively it needs to make the sport accessible. The cam...

A Marketing Campaign to Encourage responsible Water Usage

a message that will be impact on the values and help to create a new generation of more water conscious citizens. The image of the...

Article on Allocation of Costs

by the project, use of department that are using those resources. In the case of all costs being allocated to a single project or ...

Obesity in Brooklyn

formed in 2003 to push forward clinical research (NIH, 2010). National measures have been undertaken, but they need to be suppor...

Creating a Campaign to Reduce Obesity in Brooklyn - Background Information on the Target Audience and Existing Campaigns

ongoing health problems later in life. 2. Target Population The campaign will be aimed at young adults, which we will define as...

Assessment and Recommendation for TDG Ltd

assess the way it should continue to compete in the future. 2. Internal Analysis In order to assess the company and determine t...

SCLC's 1968 'Poor People's Campaign'

In nine pages this paper examines the Southern Christian Leadership Conference's Poor People's Campaign of 1968 in a consideration...

Media Costs and Sales in Miami and Fort Lauderdale

In five pages this paper discusses Florida's Miami and Fort Lauderdale regions in a consideration of media sales costs, tools, inf...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Assessment of an IT Web Site

include a jobs section as well as a section containing white papers across a large number of different areas such as SOX complianc...

Literature Review for Use in a Project on Leadership in Kuwait

or values. It is by understanding leadership and its influences that the way leadership may be encouraged and developed in the con...

Planning and the External Environment

met. To consider the way planning takes place at all levels the process itself and the approaches can be examined. Mintzberg (et...

Plan to Increase Business for Dubai Internet City

free economic zone under the concept of clustering, allowing films of a similar nature in the same or similar industries in the sa...

Obesity, Social Marketing

This research paper pertains to a social marketing campaign, the Campaign to End Obesity and the writer also discusses obesity pre...

Process of Political Campaigning and the South Dakota Senatorial Campaign of John Thune

In sixteen pages this paper examines John Thune's campaign for the Senate in this consideration of the political campaigning proce...

The Safe to Sleep Campaign, SIDS

This research paper discusses the Safe to Sleep campaign, which is a promotion effort designed to address the infant morality caus...

Public Relations Campaigns in Colombia

In a paper of nine pages, the writer looks at international public relations campaigns. Colombia's campaign to improve its interna...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...