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Essays 931 - 960

Southwest Airlines and the 'Secrets' of its Phenomenal Success

to positive attitude that applicants already possessed. "We draft great attitudes. If you dont have a good attitude, we dont want...

The Impact of E-Commerce on the European Airlines Industry

paper documents, using computer and telecommunications networks" (Czuchry et al, 2001). In other words, the person picking up the ...

'Strategic Intent' and Company Operations

relentlessly targeted Southwest in demarketing efforts, Southwest not only continued to exist. Eventually, it surpassed all of th...

Sound Management Strategy of SWA

-- its drinks were "love potions," while peanuts were considered "love bites" (Hoovers Company Profiles, 2003). But when Dallas/Fo...

History of the Wright Amendment

any of these deals simply because they didnt fly at the time the deals were made (Irving, 2003). After fighting many legal battle...

1966 and 3 Important Events

the two powers for years to come (Elbaum, 2004). In April, Peng Zhen was purged and in the months coming, Mao and the PLA took s...

Southwest Airlines Report Analysis of Investment, Valuation, and Capital Structure

socks and stockings, they have delivered the pre-flight safety information to a rap beat. One pilot reportedly told passengers, "...

Overview of Delta Airlines

.9 .6 .6 .5 .6 Fixed Asset Turnover 1.6 1.4 1.3 .9 .8 .8 .9 Days Sales Outstanding 24.3 19.1 11 10.2 9.1 13.1 16.5 Receivables ...

Airlines and Economics

expense of lower returns on investment in the future; in other words, a company might cut prices now to boost short-term demand....

Qualitative and Quantitative Research on Marketing for the UK's Airline Industry

be in the answers of many people. This indicates the importance of marketing. If low cost carriers, who are able to differentiat...

Strategic Analysis of Delta Airlines

be an air carrier with superior customer service that provides air transportation for passengers and cargo, utilizing low-cost car...

Analysis of JetBlue Air Carrier

the shade, so to speak. Like other airlines, JetBlue is facing escalating fuel costs and huge consumer demand for lower fares. The...

Marketing and Brand Management at JetBlue

Delta and Ted by United Airlines, both of which are now defunct (Maynard, 2008). In 2002 the airline flew its 5 millionth customer...

Designing a Questionnaire to Asses the Value of Hedging in the Aviation Industry

This 3 page paper designs a questionnaire which may be used as the basis for a structured interview or self competing survey looki...

RBV Assessment of Southwest Airlines

use of a single size aircraft where it is possible to easily substitute one aircraft for another is there are operating issues. ...

Annotated Bibliography for an Assessment of Southwest Airlines

background information and applying a number of theories to explain the way in which the industry operates. This will be useful in...

Assessing a Potential Investment - Southwest Airlines

customer service (Southwest, 2012). The firm has been highly regarded by investor due to the strong financial results that have be...

Should Southwest Airlines Open Another Call Centre in the US, or Should They Offshore Call Centre Services?

working with the Economic Development Foundation and the city of San Antonio in order to find a suitable location. The plan may be...

Is There a Relationship between the Profitability Levels of Airlines and the Practice of Fuel Hedging?

vary, Morrell and Swann (2006) estimates fuel accounts for 15% of an airlines costs, noting it is not only a major cost, but also ...

Southwest Airlines Generic Strategy

way that the airline competes and assess that strategy the firm uses in the context of the four generic strategies. 3. Southwest ...

Is There a Correlation between the Profitability and Practice of Hedging in Airlines?

of market conditions at the times airlines do not need to utilize fuel. Brooks and Carter et al. (2006) observed that hedging pra...

Theory of Constraints (ToC)and Use to Assess the Value of Hedging

The theory of constraints is examined as a suitable theory to be used in an assessment of the value of airline fuel hedging and t...

Oil Prices and Airline Budgets

of hedging and how the airline will fare will depend partly on the type of instrument they use (Flottau & Wall, 2008). This is a g...

The Competitive Strategy of Southwest Airlines

the resources and knowledge gained from the AirTran acquisition. The report will look at the company, consider the way in which i...

Annotated Bibliography for Research on Southwest Airlines

text is able to answer many of the questions about the organisation, focusing on leadership and relationships, with context given ...

Mission and Values at Southwest Airlines

sense of warmth, friendliness, individual pride, and Company Spirit" (Southwest Airlines, 2012). Applying the idea of McNama...

Proposal and Literature Review on UK Marketing of Low Cost Airlines

2005). However, the concentration is high, with 81.5% of the market going to only six companies, as well as British Airways these...

Research and Results on UK's Marketing of Low Cost Airlines

able to help counteract any researcher bias. In any research there will always be bias, by separating the questions from the resea...

Case Analysis Hester Plan

that are not all inclusive. In the end, employees may have to embrace high co-payments or deductibles for example. The insurance m...

Airline Security and a Proposed Post 911 Strategy

security planning in the industry. The Effects of 9/11 The timing of the September 11, 2001 terrorist attacks in regard to...