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Essays 121 - 150

Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

Proposal: The merger of Apple and AT&T

iPhones. That growth is demonstrated below. As the above chart indicates, Japan is the...

Hewlett Packard; Analysis and Strategic Plan

This 25 page paper looks at Hewlett Packard and its history, including the merger with Compaq, assesses the current position and t...

AT&T and Strategy

plan of action and a practical application before success will be achieved. When looking at the way strategy seen in much e...

Human Resources and Change Management in the Airline Industry

cultures and for those companies melding together different cultures brought together through mergers or acquisitions" (p. 35). W...

VINCOR AND THE WORLD OF WINE: AN ANALYSIS

Furthermore, the wine industry on a global basis looked pretty good at the time, with expectations that it would expand to 120...

The Performance of Unilever

than growth in sales. So, between the period of 2003 and 2007 there is a difficult period, as in 2004 there was a further reorgani...

Virtual Organization: Riordan Manufacturing

access. II. COMPANY ACQUISITION WITHIN SAME INDUSTRY Choosing a horizontal merger to expand operations has both its positive and...

Intercultural Communication In Organizations

is about the emphasis placed on individual accomplishment versus collective accomplishment. An example we are all familiar with is...

Stock Valuations for Dell

bill and the benchmark return on the stock market is 5%, this gives a risk adjusted discount figure of 7.02%. Carrying this into t...

Joint Ventures, Knowledge Acquisition and Strategy Theory

as Asker, argued that the two may be compatible (Thompson, 2007). To understand what is meant by each of these strategies ...

Ameircan and German Corporate Merger

company tried for nearly ten years to succeed but it did not. There were just too many differences between how the U.S. manages co...

Analysis of Tate & Lyle

challenges that they face as well as their financial performance. The paper will start by looking at Tate and Lyle who they are an...

The Agency Problem and Choices for Market Entry

This paper is made up of two sections. The first section discusses the way in which the agency problem may manifest and how it may...

The Hewlett-Packard Acquisition of Compaq

put together provide a full range of consulting and product support, including the commercial server market. In addition to this t...

Organizational Practices at Best Buy

2001 (a move that gave them immediate access to a broad upscale customer base), and continuing with the purchase of Future Shop (t...

Determining A Future Strategy for Skype

while it competes with a number of firms, in the fastest growing market; the mobile apps market, Skype has become the dominant pla...

The Changing Position of Gucci

may also be the potential for some vertical integration to add value. In addition to this the existing core competencies, such as ...

Globalizing Businesses and Market Entry Strategies

Consultant and Government Aid Of those methods listed, joint venture is perhaps the most popular now. Consultants are avai...

The Merger of Wells Fargo and Norwest

reflecting two warring strategies in retail banking. The $32-billion proposed merger of Wells Fargo & o. and Norwest Corp. was pre...

N2K and CDNow Merger

customer wish list that the customer may want to keep updated and a gift registry (Anonymous PG). CDNow has worked out an agreem...

Citigroup, A Merged Company

to be no end in sight as to the companies within this industry merging to create humongous banking and financial corporations. Ci...

Telecommunication Corporate Merger

In eight pages this paper discusses a telecommunication corporate merger in an assessment of the effects such a merger would have ...

Analysis of Boeing

In nine pages this paper analyzes the Boeing Company and its acquisitions by using 3 generic market retention strategies, Porter's...

A Megamerger in the Aluminum Industry

This 18 page paper discussed the proposed merger among three companies that would create a megacorporation in the aluminum industr...

Acquisition of ISO is a Smart Global Market Strategy

last decade in turn gave rise to a social, psychological and economic revolution, one that changed the concept of commerce forever...

Strategy of AOL

In a paper consisting of eight pages a TWOS matrix is used to analyze AOL's position in a discussion of the complimentary characte...

Mergers of AT&T and Bell Atlantic

In nine pages this major telecommunications merger is examined in terms of the impact upon both companies and also discusses impor...

Merger of Mobil and Exxon Corporations

In ten pages the merger between these two oil industry giants are examined in terms of the history of each corporation and the imp...

Yahoo.com and Hartford Company Hypothetical Merger

In ten pages this hypothetical merger is examined in a consideration of possible problems as a result of such a merger, corporate ...