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Essays 31 - 60

Advertising and Creativity

impossible is now easy to achieve. Creativity, and changes in creative forces, is important to be recognized and understood. It i...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

UK's Regulation of the TV Industry Present and Future

In five pages the regulation of the UK television industry currently and the future changes that will result from the consolidatio...

Media and Women

creatures that nurture and tend house. We can look at almost any television commercial and note that women are often the ones t...

Most Effective Marketing Medium

actually eat. Nutellss marketing offered the solution. Sales would naturally decrease after this news was just released this month...

The Lebanese/Israeli Crises: How The Media Handles This Social, Economic, Political And Cultural Issue

as significant as its ability to impart information. The theory of agenda setting asserts that mass media do not tell people outr...

BUSINESS, SOCIETY AND GOVERNMENT AS A SINGLE SYSTEM

in and around Coyote Valley were mixed about the new campus (nicknamed "Cisco City"). The San Jose Chamber of Commerce, an organiz...

Do Advertisers Have an Ethical Responsibility?

why this is so, one must understand that advertising is no longer merely an industry, but rather a full-on cultural force. In toda...

Targeting Advertisements Effectively

example of how ads must contain some aspects which specifically speak to the target market in question. The ad shows a young man i...

Psychological Advertising: Offensive Content and the Impact on Self-Esteem

self to ideal image in ads F. Offensive stereotyped images of gender in foreign publications G. Differences in male and female re...

Toulmin's Analysis and Advertising

a sense, it may rightfully be called that; the purpose of advertising, after all, is to persuade the viewer of some argumentative ...

Self-Esteem and the Impact of Advertising

In a paper of eight pages, the writer looks at advertising and its impact on women's self-esteem. The view that advertisers target...

Questions About Internet Advertising Answered

receive a refund for any portion of time it was unable to be presented to visitors to AdSource. The company further states that c...

Advertising Issues

lower than the others, naming the others. Obviously, they cannot all have the lowest rates. Dunkin Donuts claiming it has the best...

Methods Of Persuasion Used In Mass Media Advertising: Gender

that targeting specific markets is an even more critical component to establishing a secure consumer base - which is more often th...

Adult and Children Advertising Differences

Advertising similarities and differences that exist between children and adults as well as reactions by children and adults to the...

Print Advertisement Analysis

In 5 pages this paper presents a print ad analysis in an assessment of pros and cons and unsuccessful advertising examples to poin...

Public Opinion and Advertising

In six pages this paper examines the 'teen sex' ads of Calvin Klein in order to evaluate the relationship between public opinion a...

Advertising and Sexual Images

In six pages this paper discusses how advertising uses sexual imagery with the controversial pornographic images of children in Ca...

Broadcasting Forms Prior to 1940 Contrasted

working at the Marconi station atop Wanamakers department store when he picked up a message relayed from ships at sea: "S.S. Titan...

Broadcast and Print Media and New Technologies' Implications

Revolution: How the Internet is Putting Individuals in Charge and Changing the World We Know. Shapiro (1999) posits that the Inte...

News in Print and Broadcast

In six pages the differences between print news and broadcast news of radio and television are explored with story comparison of p...

Mexican Broadcast Media

the process, some analysts are raising serious questions about whether the classic frameworks for explaining continuity might have...

1900 to 1945 British Media

party, it would be fair to say that the majority of the published content was somewhat biased, and designed to elicit support for ...

Press Freedom and Libel

they protested against the Iraq war at the beginning of 2003, when Iraqis did not have that right. However, common sense would dic...

Questions on Social Economic Inequality Answered

logical because it, ultimately, benefits all citizens. Presented as straight type, with no accompanying art work or graphics -- a...

Effects Of Violence In Media

affect the viewer (Lavers, 2002). In other words, the viewer has little or no emotional reaction to the violent acts they are view...

"To Catch a Predator" and Ethical Broadcasting

In a paper of three pages, the writer looks at ethics in broadcasting. Arguments are made against the broadcasting of exploitative...

The Time Machine Radio Show

various scientific ideas about time travel. The broadcast is a somewhat accurate rendition of the classic, but even so, in 2012, i...

A Company that Uses FaceBook and Others

All sorts of business have learned about the advantages of social media in creating brand awareness, brand loyalty, customer-engag...