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Essays 181 - 210

British Telecom; Advertising So the Audience Understands the Message

of campaigns aimed at gaining the attention of the mass market, from the cartoon bird Buzby in the 1980s, the use of Maureen Lipma...

Tobacco Advertising

new young consumers...It does this by creating a complex tobacco marketing net that ensnares millions of young people worldwide, w...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

The Body In Consumer Culture: Performing Masculinity

buff model. Indeed, it can easily be argued that while there is some form of embellishment in most advertising, employing bodybui...

ADVERTISING REGULATIONS: CHILDREN AND FOOD ADVERTISING

to be exposed to higher volumes of food advertising on television, with the goal of encouraging these children to eat unhealthy fo...

CHANGING AQUARIUS ADVERTISING'S ORGANIZATIONAL STRUCTURE

This 5-page paper focuses on case study questions about the organizational structure of Aquarius Advertising Agency -- and how it ...

Market Consumption and Advertising's Impact

In seven pages this paper examines market consumption in a consideration of how it is influenced by advertising. Six sources are ...

Advertising's Positive and Negative Social Impact

In five pages this critical paper examines the social benefits and detriments of advertising. Four sources are cited in the bibli...

Advertising's Optimal Types

been seen recently (How often should you advertise? 30), then those shopping for shampoo may be convinced to try the product. Meow...

Advertising's Subliminal Messages

idea that the forbidden is better, is still in effect. Many people will overspend on a pair of brand name jeans which they could h...

Advertising's Various Steps

our lives, in a psychological effort to cause us to purchase the product. In effect, the message is if you buy this product your ...

Advertising's Power

outside of the home to shop for something was very appealing to the consumer. The other big draw was the fact that the average lis...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Duties and Responsibilities of Public Service Broadcasters

This paper examines public service broadcasting responsibilities and duties as they relate to satellite television in 5 pages. Fi...

Station KYW and Chicago's Radio History

In six pages this paper examines the Westinghouse owned KYW, the first radio station in Chicago, with premier broadcast highlights...

TV's Origins

In five pages this paper examines the origins of television from broadcast and technological points of view. Two sources are cite...

A Hypothetical Abraham Lincoln Letter

to speak about the Republican Party and how the Republican Presidents of late have conducted business similarly, or differently, t...

Broadcast and Print Writing

it comes to news publications. Some writers begin as stringers for local papers and attend PTA meetings for example, where they re...

Central Television of China

move toward democratization and modernization, a movement of equal force takes place that is related to the strongly-ingrained pra...

Supreme Court and Commercial Speech Issues

concept refers to the rights of businesses to advertise in any manner that is not in opposition to laws requiring truth in adverti...

A Short Five Minute Broadcast Consideration

In five pages this paper discusses how to use a short broadcast and the writer argues it is best employed to seek small rather tha...

UK Telecommunications and Broadcasting

Globalization evolved from the idea of interoperability, beginning with the growth of the Internet and expanding into externalitie...

Case Study on Activity Based Costing

In six pages a financially troubled public broadcasting company is examined in terms of the issue as to whether or not a new video...

Broadcasting and African American Exclusion

manifestation of this discrimination in the media is really not that surprising. Marger (2000) in "Race and Ethnic Relation...

Analyzing a CNN Moneyline Segment

on the story was Peter Viles, who began his segment with the assertion that the American economy was losing jobs - and many times,...

Communications Deregulation and Contemporary Radio Broadcasting Corporations

forward, etc..., simply reopen an old wound for many. Given this sort of power that language has, then it should follow that he w...

The Wealthy and American Criticism

"aggregate" was benefiting in this period, however, others were flailing desperately in the ever-deepening economic waters just tr...

Media Article's Depiction of Diversityle

of the news item is that companies that specifically target ethnic groups can enjoy great success. However, the point is stressed ...

Sports Fans and Advanced Sports Technology's Negative Effects

Americas favorite pastime seen better days. The lure of money is the single most important lure that has allowed advanced t...

Women and TV News Broadcasts

Truth has struggled to remain a respected commodity in reporting even in the light of such undesirable concepts as yellow journali...