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Essays 1321 - 1335

INTERNATIONAL EXPANSION - BENEFITS OF LOCAL PARTNERS

one very good example of the difficulty of working in China involves Starbucks and its location in the Forbidden City. The coffee ...

Should High-Tech Firms Adopt a Sales Orientated Approach to Business?

The writer discusses the different approaches to business that the high-tech firm may adopt, including a product orientation, mark...

Assessment of Burberry

his failed attempt to scale Mount Everest (Burberry, 2011). The robust image of the brand was further enhanced with the firm recei...

Law Enforcement/Use of Stun Guns, Video Surveillance

stun guns and video surveillance technology has become increasingly widespread among law enforcement officers. However, this trend...

Strategic Analysis of BHP Billiton

The writer examines the business strategies, competitive advantages and sources of value within this large diversified natural res...

The Benefit of Falling Trade Barriers for Developing Economies

million people by 2015 (World Bank, 2003). While it is possible there is some over optimism is general agreement that a reduction ...

The Strategy of Google

be seen as a driver, it is only as a result of this high level of use that Google has been able to develop the strong revenue gene...

Socially Responsible Marketing: The Selling of Value

is being observed is an increasing focus on moral and ethical dimensions of business. Evidence of this can be seen, for instance, ...

Does the World Trade Organization Hinder Economic Growth in Developing Countries?

first world nation economies. A good example of this was the multi-fibre agreement. Many developing countries, such as China, ha...

Diversity Training in Organizations

respects. One of the most important differences between the modern business world and that which existed just a few decades ago is...

Borderless Societies: The Environmental Impacts

the 21st century has exerted a major impact on all areas of life, particularly through the process of globalization. As globalizat...

New Search Engine for the Chinese Market

relevant influences that will reflect in the potential search engine user need. The market is China is one that is growing rapid...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

The Concept and Use of Web 2.0

platform players, which sees the ideas developed from the second layer and move to the first or top layer where they are widely us...

When Life Gave Him Lemons, Ben Franklin Made Lemonade

historical figures who is truly, and almost universally, admired. He was intelligent, witty, fond of women, well-traveled, curious...