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Essays 181 - 210

After-School Program Grant Case

This case focuses on one professional who is applying for a grant to expand his after-school. He wants to hire a friend as program...

Age 18 or 21

There is some controversy over the ages 18 and 21. For instance, in some states a person who is 18 can order an alcoholic beverag...

Changing Driver’s License Age Limits to Save Lives

description shows the factors that are common in crashes involving teens: a 16-year old boy was driving; he was in an SUV; there w...

Marketing Communications for Cadbury's Drinking Chocolate

is that chocolate is by far the most popular of all flavors added to milk. Another point important in the market is that...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

Analysis: Two Articles on Aging

conclusions are interesting, particularly as they take what is often seen as a negative (aging) and turn it into a positive experi...

Five Articles In Critical Summary

Five articles on attacks by dogs in the literature are the subject of this critical summary, which examines their portrayal of the...

Market Consumption and Advertising's Impact

In seven pages this paper examines market consumption in a consideration of how it is influenced by advertising. Six sources are ...

Individual Autonomy and Advertising

In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richar...

Ogilvy on Advertising by David Ogilvy

In nine pages this advertising text including the author's recommendation of what represents 'good' advertising based upon nearly ...

2000 Democratic Party Ads Critiqued from Psychoanalytical, Feminist, Semiological, and Marxist Perspectives

In six pages advertising and its power are discussed in terms of how a Democratic Party ad in 2000 targeted the abortion views of ...

Athletic Footwear Promotional Strategies

In ten pages 2 athletic footwear promotional strategies are created with an advertising copy sample and the strategy that best tar...

Review of Nursing Journal Article IV

In three pages this paper presents a summary and review of an article that describes how marketing principles are being applied to...

Advertising and Male and Female Images

popular culture today. It is though advertisements, movies, radio broadcasts, even bill boards that we have filled the cultural v...

Girls and Women Targeted by Tobacco Company Advertising

Unethical advertising campaigns by big tobacco companies, however, have been implicated as being designed to lure younger and youn...

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

Marketing Research Study; Marketing Techniques Used by NBA Teams

where newspaper advertising and strategic planning had higher means. Therefore, although useful, the study was limited as it does ...

Annotated Bibliography Two Articles

This essay consists of an annotated bibliography of two journal articles in the marketing arena. Included are overview, purpose, m...

Self-Esteem and the Impact of Advertising

In a paper of eight pages, the writer looks at advertising and its impact on women's self-esteem. The view that advertisers target...

Effective Advertising

and the message very clearly. It is this that is the greatest difficulty; ensuring the advertising is not only noticed, but that t...

Advertising and Gender Stereotypes: How Culture is Made

of the popular television show "Futurama", a character from our present time protests the futuristic intrusion of advertisements i...

Concept Analysis: Aging

identifying the uses of the concept and its defining attributes (Walker and Avant, 1995). The steps involved also include defining...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Integrated Marketing Communication and Creating Brand Awareness

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

Advertising and Consumerism

young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...

The Use of Sex in Marketing

message, the way it is deconstructed and the impact on the purchase decision needs to be considered. The use of a single advertis...

Advertising and Technology Issues Considered for Kudler Fine Foods

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...

Marketing Definitions for the 21st Century

complete several agendas. These marketing strategies are designed to be straightforward and simple that gets to the heart of the ...

Asthma Effects on Minorities in School

treatments available to them in fighting the disease. Their reactions are significantly reduced by using oral corticosteroids, eno...

Adolescents and Heroin Use

it is rather surprising that in this day and age, teens that have been raised on DARE in a transparent environment are buying tran...