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Essays 1411 - 1440

Excedrin Advertising 'De Marketing' Analysis

buying behavior of its target market- the ad tells them that it is "okay" to continue purchasing Tylenol so long as they do so onl...

The Focus on the American Middle Class in 1960s through 1990s Advertising Campaigns

In a paper consisting of five pages the ways in which print advertisements have portrayed the lucrative consumer base of the Ameri...

Winn Dixie Marketplace Supermarket Advertising Analysis

late-30s. She has the hair of a woman who cares about her looks but little time to go to any inordinate lengths to present a mode...

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...

U.S. Largest Advertising Agency DDB Needham Worldwide Communications Group

This marketing case study that examines this influential agency's talents and marketing savvy consists of eleven pages of analysis...

The Effectiveness of Periodical and Television Advertising Evaluated

to report (Tellis and Weiss 20. That study, which was conducted by Kanetkar, et al, found no main effect, but instead an inverse r...

Benefiting and Educating Consumers Through Advertising

seen) at the time. Nearly a quarter century later, Wechsler (2002) reports that "African-American physicians regard direct-...

How Women Have Been Depicted in Advertising Copy

in the Past In first looking at the past in relationship to advertisements we note that one of the primary goals of advertisemen...

Advertising and Popular Culture

goes on to say that "the argument here is that advertising, while sharing many attributes with popular culture, is a categorically...

Analysis : Advertising For iPhone

brand itself has always connoted "nonconformity, liberty and creativity." This is a subculture that has a certain mindset, traditi...

Cognitive Psycho-Social Physical Teenagers

feel and what and how they are thinking (Morgan & Huebner, 2009). Psycho-Social Development Perhaps one of the most-often cited...

The Impact of Enron on the View of Whistle Blowers in the Corporate Environment

the market to the scope and scale of the scandal, but the way in which it impacted on individuals personally and received a great ...

Evidence-Based Practices Nursing

In health care, implementing evidence-based practices refers to making decisions about patient care that are based on the best evi...

Discussion of Change Theories for Specific Field

The paper begins by briefly identifying and explaining three of the standard change theory/models. The stages of each are named. T...

The Changing Role Priorities Of Trade Unions

of the unions may be argued as changing, with decreasing membership, holding onto every area in which they may be able to influenc...

HRM Models and the BBC

but for these to be out into place it is essential that those managing the changes understand the organization and the way that it...

Transformation Of GE By Jack Welch

reputation of being the toughest boss in the country and also was given the title of Neutron Jack" within the company because one ...

Designing and Managing Change in a Small Company to Increase Communication and Flexibility

the business growing and the rate of growth as well as the need for professional input means a single manager to co-ordinate all t...

Merrimack Case Study; Accounting for Inventory LIFO and FIFO

increases the cost of goods in this case. The sales pattern aid with this, as the level of sales means that the carried forward st...

Organizational Change and Cultural Diversity

to cultural differences. The paper also discusses the McKinsey 7 S model for change, which can be very useful to managers. The pa...

The Traits of an Effective Principal

roles were changing and many simply left the profession (Richardson, Lane and Flanigan, 1996). Rosenthal (2003) reports that betwe...

FedEx Case Study

and as they are in existence they also add costs to the value chain, but are necessary and as such they must be seen to actively a...

Medieval Text/The Wanderer

pagan gods. He no longer has a "hall" and "a giver of treasure" (24a). To understand the mans dilemma consider what it means to th...

Improving Organizational Communication

may not be comfortable in formal meeting settings, which is the reason for the above mix of formal and informal conditions. All e...

Changes In The Catholic Church

(Hellwig, 2007). Like many Catholics, this woman followed everything the Church taught, followed all the rules, adhered to all the...

Bertrand Russell/On Denoting

"shaves all those who do not shave themselves" and then inquiring if the barber shaves himself or not ("Bertrand Russell"). Anothe...

New Coke: Marketing Flop

has its own very distinctive following; while it may be partially entrenched within cultural reasons, the primary one is the level...

Global Staffing Issues - Acquiring Company In Germany

enhance the economic outlook in the cities where they are located. Human Resource Challenges When operating in any other countr...

Bridgeton Costing Case Study

This 19 page paper examines the case of Bridgeton Industries Automotive Component and Fabrication. Written in 5 parts the first pa...

Mixed Method And Quantitative Research

detailed quantitative research can make the data themselves both formulate and limit the analysis (Trochim, 2002), qualitative res...