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Essays 421 - 450

Advertising in the Airline Industry

made with children, especially young girls carrying teddy bears. The image that American Airlines is seeking to create in ...

Government Prohibition of Tobacco Advertising and its Youth Impact

al determined, for example, that prior smoking behavior of a family ended up being the most important psychosocial predictor of fu...

Case Study of Aer Lingus Irish Airline

operation. The result was then the perception of the company being a service provider. It is known for many goods and services it...

Types of Advertising on the Internet

on the page, it seems to me that they could be very effective. For example, being diabetic, I accessed an informational page on di...

Effective Advertising

and the message very clearly. It is this that is the greatest difficulty; ensuring the advertising is not only noticed, but that t...

The Boxed Slave Known as Aunt Jemima

fictitious biography for her, while a succession of real-life women portrayed Aunt Jemima at county fairs and various bake-off com...

Cinema Persuasiveness

G-1). While such anecdotal evidence certainly suggests that films affect how we behave, the empirical evidence on this subject is ...

Advertising and Consumer Behavior

confusions would occur for brands using a similar message strategy" (i.e., would consumers get mixed up as to who the advertiser r...

Ethical Perspectives on Factory Farm Raising of Animals for Human Consumption

with the profits generated from their production of greater importance than the care and welfare of the animals (505). During the...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

NIKE AND IMPACT ON SPORTS ADVERTISING AND APPAREL

is on the board of directors) founded NIKE in the early 1980s with Bill Bowerman, when they started selling a different kind of ru...

Price Elasticity

demand curve may be steeper as the demand will drop off more rapidly as the price increases. By understanding the elasticity forec...

Heath Care Ethics and Values

This research paper pertains to various aspects of ethics, such as the subject of autonomy, drug company advertising policies and ...

Image Enhancement and Eating Disorders

This paper contends photoshopping, the generic terms for the so called enhancement of images of the human form used in advertising...

UNETHICAL BEHAVIOR OF PHARMACARE IN CONNECTION WITH AD23

Answers questions pertaining to the business, marketing and advertising non-ethical behavior used by PharmaCARE in its distributio...

Propaganda and Art

his predecessor, Constantine, Justinian did not want to be challenged in either his role as the emperor or his right to create his...

A Research Proposal in Advertising Psychology

57). International advertising, then, requires an understanding of the variations that influence the psychology of advertising, i...

Merger Between Pharmacia and Upjohn

In five pages this paper examines the pharmaceutical industry in a consideration of the Pharmacia and Upjohn merger with such topi...

Analysis of an Advertising Age Marketing Article

experiment there. At a recent franchisee meeting, the group came up with twelve ideas for new sandwich possibilities (MacArthu...

The Use of Marketing Strategies in China

The current status of media in this country is developing at a very rapid rate, indeed, the government are taking measures to rest...

Marketing and Advertising in the Media

marketing as these are my preferred brands. The advertisements of this type may not be the trigger of the initial desire for these...

Graphic Artist Milton Glaser

Arts ("Milton Glaser," 2005). He would for the most part get his education in New York, but his stint in Italy likely broadened hi...

Promotion and Advertising Distinctions

in the minds of the customer and helps stimulate demand for the product" (McNamara, n.d.). Promotion includes ongoing advertising...

Advertising and Sex

advertisers perspective, to products and commercials if there is sexual imagery presented (Video Age International 12). In anot...

Ways to Launch an International Brand Name Hotel

This 3 page paper discusses three ways in which oen can start an international brand name hotel. The methods include direct mail, ...

Print Advertising Will Never Become Obsolete

bought space in 28 consumer magazines and its advertisements are either a quarter page, a half page or a full page ("Google Rolls ...

Sex in Advertising and the Problems It Represents

on television commercials. In essence, this is a serious problem wherein when sexuality is presented, obviously or subtly, on a co...

Attitudes of the Public and the Impact of Advertising

Happy Meals occupying the screen, the boy ecstatically describes the many choices from Chocolate Milk to Apple Juice, from Apple D...

Questions About Internet Advertising Answered

receive a refund for any portion of time it was unable to be presented to visitors to AdSource. The company further states that c...

France as the Ideal Vacation Spot

architecture includes the ultra modern, such as the modern art center commissioned by French president Georges Pompidou,, as the s...