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Essays 61 - 90

Organizational Systems of the McDonald's Fast Food Chain

The idea of serving food very quickly was fairly new at this time. Other burger joints saw food made to order. The ideas of fast...

Eric Schlosser Reefer Madness

to Schlosser, the underlying thread that ties these three essays together is the "underground" (8) socioecomic subculture that per...

The Oxymoron of Advertising Ethics?

presence of subliminals still raises the issue of mind control. Critics say that if software can subliminally encourage increased...

American Food Culture Types

This paper examines American food culture types with the fast food industry among the topics considered in seven pages. Four sour...

The Pitfalls and Positive Aspects of Biotechnology

ethical problem brought about by new technological innovations. And while food alteration may pale in comparison to the ethical co...

“Antz” & Emile Durkheim

labor. Rather than being totally dependent on custom, these societies are held together primarily through mutual obligation betwee...

Functions of Public Relations

functions for organizations in facilitating establishing and maintaining a positive public image, but it also functions for societ...

Thinking Sociologically

nervous breakdown following the death of his father, thereafter Weber became a hospital administrator, which obviously further inf...

Overview of Food, Inc.

particularly disturbing because, as Michael Pollan, author of The Omnivores Dilemma, indicates in the film, eating such a narrowly...

Chef, A Movie Review

This essay is a movie review of "Chef," a 2014 film directed by Jon Favreau. The film tells the tory of Cal Casper, a chef, who lo...

Sociological Imagination/Mills

This paper discusses C. Wright Mills (1916-1962), and his sociological imagination perspective on society. The writer discusses a...

Commodities Futures and the Ethics of Speculation

paper will analyze the extent to which this is true, whether or not deregulation of the commodities market is responsible, and the...

Marketing Proposal for Wynnbrice

increases the cost of the advertising. The first tool will be the use of short radio commercials. The majority of drivers will l...

Starbucks Advertising

market and audience The target market Starbucks is part of the problem. The core target market in the past have been office worke...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Aviation Fixed Base Operations and Advertising

(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Busi...

Nokia and Advertising Communications

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

Marketing, Advertising, Competition, and Alliances Associated with the Airline Industry

In sixty two pages this paper presents a comprehensive overview of the airline industry and examines the effects of deregulation i...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

Advertising in Wind Power

the market has grown by leaps and bounds and represents more than 90% of the current newly installed capacity each year. This is i...

The Development of a Marketing Stratagem for McDonald's

and fries had all been there for more than two decades and Chicken nuggets were introduced in 1980 (McDonalds, 2010). In any mark...

Market Expansion for a Gourmet Retailer

appreciate highly differentiated high-quality gourmet food. This may be seen as a niche market, making a mass-market strategy, suc...

Assessing Potential Organizational Diagnosis Tools

The writer looks at a range of three different tools which can be used as a framework to examine an organization. McKinsey's 7 S's...

Do We Own Our Bodies

This paper considers separate and distinct issues. The first section discusses what the Food and Drug Administration does and what...

Fast Food Nation

environmental issues literally for decades - such as when actor Ted Danson announced decades ago that the ocean would be "dead" in...