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Essays 511 - 540

Proctor and Gamble in 2005

drawn to the branded toilet tissue Charmin and feed their cat or dog Iams pet food. The products may also all be bought from the s...

Business Plan for a New Ethnic Restaurant

themselves can be communicated and embodied within the organizational culture. However, it is also an organization where there are...

Marketing Mix for Multinational Corporations

universal product code stamps and magnetic card readers. For this reason, it is curious to explore how such a legendary company ap...

Marketing and the Need for Integrated Communications

the strength of the marketing mix approach is that it is highly adaptable and customizable to specific product-oriented contexts; ...

Marketing Mix for a Health Program

where the program will be delivered. The distribution will be mainly for the way that information is delivered as well as informat...

Sports Markets and Demand Forecasting

for a number of reasons. For instance, when one takes a superficial look at any given culture, it seems as if there are certain "c...

Marketing Mix Articles

The writer locates and discusses four different articles that deal with the different elements of the marketing mix, also known as...

Research Summaries and Analysis

used to assess this knowledge was the Knowledge of Attention Deficit Disorders Scale (KADDS). Results showed that the teachers kne...

McDonalds Marketing Mix

acceptance of variance in the way that the marketing mix is managed. 2.1 Product The first element of the marketing mix is the ...

A Qualitative Assessment of Medication Errors

quantitative aspect of the research by Koppel et al. provides a very different approach to understanding the issue. The quantitat...

4 Ps IN A GLOBAL CONTEXT

et al (2009) suggest that the current marketing mix model is outdated because it was predicated on futures and markets that were, ...

Marketing a Hospital

the west Los Angeles market, this requires an increase of 9% as the hospital currently has a 6% market share. This should be achie...

NBA Bullets vs Heat in 1996

Howard by Brubaker and Asher. Main Issues * Rileys oral statement to Mourning that he would be the highest paid player on the team...

Marketing Audit for an SME

model takes the model for the environment from the US market, using styles and refresh images so that a good product can be combin...

Music Industry Marketing

a point of influence with a major label. The music industry has complained for some time of its inability to sell albums....

Planning an Expansion

in order to maintain the first mover advantage, and keep ahead of many other companies who will reverse engineer the products once...

A DISCUSSION ABOUT THE EXTENDED MARKETING MIX

who has studied and passed Marketing 101 in college is aware of the 4Ps of marketing - product, price, promotion and placement/dis...

Applying Marketing Concepts to Increase the Sale of Tickets at a Sports Stadium

support a football club; they will purchase tickets for the games of their top placing, which may be tickets from the home stadium...

PRICING, MYSTERY AND THE MARKETING MIX

things over which they really have little knowledge or effect. From the basics of marketing and from readings, we know a f...

MARKETERS AND PRODUCT/SERVICE POSITIONING

in a variety of ways (Berry, 2006). Taking our mousetrap above - it can certainly be positioned as a mouse-killer. But to s...

Maori Culture and Crime

as the concept of the constructionism explanation has formed the basis for many social polices and programs that are in place to t...

Cost Accounting Case Study - Clear Hear

outsourcing or reducing the production of the beta model to produce more alpha models. To assess this we need to compare the net c...

Potential Economic Influences on Starbucks

income, which will provide the scenario for increased demand, as long as the company satisfying consumer demands in terms of produ...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

BYRD Marketing Mix

at the time of introduction or at other times in which a specific product needs rejuvenation with consumers (Murry and Heide, 1998...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

TiVo Case Study

features. The company has found that the take up rate was good and once the subscriber made a commitment they would be a long term...

Marketing Activity - Promotion : Case Study

the themes, graphics and copy effective? No * Are the chosen media adequate? No Public Relations (which includes publicity) * Do...