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its conception. Said 7 UP brand manager Bryan Mazur: "The 7 UP guy is getting out and revealing himself to the public, and this ...

titled "The body impolitic: fashion and its critics sell the same stereotypes" and is written by John Leland (1996). In this artic...

and its critics sell the same stereotypes" and is written by John Leland (1996). It comes to us from the June 17, 1996 edition of ...

Where once a candidate took almost sole responsibility for getting his message to the American...

of the market had increased from $14.2 million to $141 million (Peiss, 1998). The UK was held back somewhat due to the general str...

be the source of media attention and speciation. The products were seen on a range of television programmes and gained value publi...

few wore them. Although jeans are considered an all-American item, they were actually invented by German immigrant Levi Strauss du...

unhealthy no matter which perspective one takes. Just how unhealthy is fast food? How does it contribute to obesity? The U.S. Sur...

items (such as a car) "on time" (i.e., on credit) was a growing trend; department stores and some other retailers offered credit t...

of also consuming appropriate amounts of carbohydrates is going against the bodys fundamental composition. One can clearly see th...

in which the female form is used and presented a theoretical paradigm of female may be ascertained and then used as a tool by whic...

"special rewards". Berkley Wellness Letter. (1994, Jan). Saving Womens Lives (Reducing Deaths from Lung Cancer). The Univer...

free advertising for her and her company, which is now doing well. How might one explain this phenomenon? People tend to root for ...

lines shows that as the price for the goods increase more suppliers will want to supply the market, they are attracted by the high...

encourage organ donations and the wisdom of encouraging healthy people to risk their health by donating organs to strangers (Scott...

FVL decides to go with intermodal shipping, for example, they will have to lease or buy shipping containers that are suitable for ...

and the message very clearly. It is this that is the greatest difficulty; ensuring the advertising is not only noticed, but that t...

fictitious biography for her, while a succession of real-life women portrayed Aunt Jemima at county fairs and various bake-off com...

G-1). While such anecdotal evidence certainly suggests that films affect how we behave, the empirical evidence on this subject is ...

to thirst. However, this alone is not a true emotional. If we look at the polar bear advertisements we can assess the emotional ap...

companies (SuperBrands, n.d.). One of their earlier amusing spots had a dog laughing at its own about the cost of his insurance (S...

too much money on it. We just spent a paragraph discussing that pricing a product too low would likely drive away...

new bar codes on its texts and this could entail a major project involving many aspects of the business. In the insurance industry...

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

course. The situation meant that the agencies had less freedom and would have to hire employees along with more bean counters. In ...

basic factor in their lives. In the case of the buzzing that is related to BzzAgent the communication is intended to sell a produ...

feeling (Conflict Research Consortium, 1998). More real examples of cultural mishaps: * Denise Taylor receives an URGENT message ...

repeat sales. We will first look at an outline which could be presented on a story board and then analysis why this...

coupled with the ever-increasing divide between the major political parties has created a campaign scenario which is vastly differ...

main advantage to sponsoring sports events is that the sponsorship can and should be used as a "catalyst for building corporate im...