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Essays 781 - 810

Media and Women

creatures that nurture and tend house. We can look at almost any television commercial and note that women are often the ones t...

Chevron's 'People Do' Advertising Campaign and Ethics

is to promote not its products, but rather its company image. Increasingly, the mainstream finally is becoming more environmental...

The Tobacco Industry and Advertising

the segmented portions of society. Allenby (1998) is quick to caution those who jump too fast on the homogenous marketing bandwag...

Cigarette Company Advertising

Union has taken notice of this and mandated an upper limit of 12 mg tar by 1997, replacing the previous upper limit of 15 mg. By ...

Advertising Targeting Children

Based on the census, that means that companies spent $2,190 per household in the United States (The Center for a New American Drea...

Caracas, Venezuela's El Universal Newspaper

is bias in any of the news items, it is not evident. The serious nature of the news is tempered by stories of local interest, pre...

U.S. Law and Junk Emails

the chances are they are intentionally accessing this. However, when it arrives in an e-mail there are many other considerations. ...

Marketing, Retail Sales, and Communication

its primary employers consist of various industries and manufacturers. In 1995 the population of Paducah itself was 26,749 (Kentu...

Industry Position of Revlon

In five pages this paper considers Revlon's isolation, industry position, and its overall strengths and weaknesses with advertisin...

Dishwasher Powder Launching

In ten pages launching a new dishwasher powder product is discussed in terms of target market, product design, advertising, and th...

Current Events and Techniques in Advertising

spectrum in the new millennium. Targeting specific markets is a critical component to establishing a secure consumer base; howeve...

Australia, Alcohol Consumption and the Impact of Combining Advertising and Sports

"total years of life lost to disability (YLD), with depression accounting for 8% of the total YLD" (Mathers, et al., 2001; p. 1076...

American Advertising Agency Characteristics

contention that the people vary and so does culture by pointing out regional differences. While New York City is a hip melting pot...

EU and Nike

from Europe boosting revenue for the company (Wrighton and Bleakley, 2000). Knight, however, acknowledges the mistakes he ...

Advertising Markets and the Food Industry from a Sociological Perspective

or may not are becoming more diverse in the industry the concept of diversification is what is appealing to consumers (Franklin, 2...

Girls, Women, and the Impact of the Media

more than provide a reflection of the times, or to subconsciously inform women and girls about their roles. In many cases, the med...

Europe, Asia, and Advertising Psychology

Whats more, consumers care little what brand they purchase as long as they can believe that the machine they purchase will be reli...

Advertising and Male and Female Images

popular culture today. It is though advertisements, movies, radio broadcasts, even bill boards that we have filled the cultural v...

Contemporary Oedipus Imagery

if he should have a son. Therefore, Laius took steps to prevent conceiving a son by Jocasta. However, Jocasta wanted a child and c...

Advertising Creativity

Perhaps the greatest argument here is that the advertising of some products tries to take us to a pleasant time in our lives, in a...

Mass Advertising and Consumerism

century with the opening of the first department stores and increased with the growth of advertising and retailing. Consumerism i...

Analysis of Nike Inc.

could get his shoes on the most dominate runners in the field, the pack may follow (Labich and Carvell, 1995). The company sells ...

Marketing and Advertising in the Media

marketing as these are my preferred brands. The advertisements of this type may not be the trigger of the initial desire for these...

Advertising and Consumer Behavior

confusions would occur for brands using a similar message strategy" (i.e., would consumers get mixed up as to who the advertiser r...

Merger Between Pharmacia and Upjohn

In five pages this paper examines the pharmaceutical industry in a consideration of the Pharmacia and Upjohn merger with such topi...

Analysis of an Advertising Age Marketing Article

experiment there. At a recent franchisee meeting, the group came up with twelve ideas for new sandwich possibilities (MacArthu...

The Use of Marketing Strategies in China

The current status of media in this country is developing at a very rapid rate, indeed, the government are taking measures to rest...

Case Study of Aer Lingus Irish Airline

operation. The result was then the perception of the company being a service provider. It is known for many goods and services it...

Kentucky Fried Chicken Marketing Changes

the company to fried chicken ("No shame," 2005). The authors asks: " If KFC didnt have the pluck to stand up for fried chicken, wh...

Government Prohibition of Tobacco Advertising and its Youth Impact

al determined, for example, that prior smoking behavior of a family ended up being the most important psychosocial predictor of fu...